The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf--life of your company. This module explores the vast array of options available to the HR function including on--the--job learning, formal management education, coaching and mentoring. Cost--effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.

Understanding Accounts is the fast-track route to interpreting and using financial reports.
It covers the key areas of accounts, from understanding a company's strategy and financial statements to making valid comparisons between organisations.
It gives examples and lessons from some of the world's most successful businesses, including Nokia and Sony Ericsson, and ideas from the smartest thinkers, including Professor Sir David Tweddie, Warren Buffet, Jim Slater and Terry Smith.
It includes a glossary of the key concepts and a comprehensive resources guide.
Understanding Accounts lays bare the essential techniques you need to interpret financial data and measure company performance...fast.

It is a fact of business life that most managers are promoted into their first management job with hardly any training. And if they get promoted again, guess what? The same thing happens again. Managers are basically expected to work out how to do a new job by reacting to the pressures the role puts on them. They can ask questions to begin with, of course, but by the time they have been in post for a while they find it difficult to reveal their ignorance or lack of skills to other people.So, they look for a book that: ?
* Is a one-stop shop, they don't want to buy a book covering each individual aspect of their work, they want it in one place
* Is not too academic or clever, you don't need Drucker on Globalisation when you are trying to make a decision whether or not to hire someone in the Paris office
* Gives hard practical advice built on experience rather than management theory
* Works
* Is accessible and easy to use
* Is simple and practical to implement tomorrow
100 Business FAQ's is just that book. It gives step-by-step solutions to sensible questions such as, 'What exactly is in a strategic plan?' and 'How do you do risk assessment?'This book is not a once-only read, it will become your business bible - to be used in anger from day one and referred to throughout the rest of your careerThe book also gives practical answers to important questions such as 'How do I gain influence with my boss's boss without annoying my boss?' Answer: First make sure that your boss thinks that other people believe that your good ideas are his. Then make sure that your boss's boss knows that both your good ideas and your boss's good ideas are really yours. Remember that success has many parents while failure is an orphan.

At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales tactics.
* Series was previously exclusive to WH Smiths - very successful selling x copies - now available throughout trade and direct channels.
* Practical and fun to use - simple and unique format.
* Great advice mixed with a dash of irreverance.