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The sales function is the front-line of any business. Keeping up
with the latest sales techniques is essential, as well as ensuring
you have a motivated, incentivised and focused sales team
well-versed in the basics of selling, from identifying new
prospects and getting repeat business to closing the deal. This
module gives essential insight into all the key sales drivers such
as account management, handling complex sales, selling services,
FMCG selling, customer relationships and self-development for sales
people.
Effective Training & Development is essential if you are to
continuously get the best from your people and extend the knowledge
shelf--life of your company. This module explores the vast array of
options available to the HR function including on--the--job
learning, formal management education, coaching and mentoring.
Cost--effectiveness and measurable payback are also dealt with as
cornerstones of any training and development activity.
It is a fact of business life that most managers are promoted into
their first management job with hardly any training. And if they
get promoted again, guess what? The same thing happens again.
Managers are basically expected to work out how to do a new job by
reacting to the pressures the role puts on them. They can ask
questions to begin with, of course, but by the time they have been
in post for a while they find it difficult to reveal their
ignorance or lack of skills to other people.So, they look for a
book that: ?
* Is a one-stop shop, they don't want to buy a book covering each
individual aspect of their work, they want it in one place
* Is not too academic or clever, you don't need Drucker on
Globalisation when you are trying to make a decision whether or not
to hire someone in the Paris office
* Gives hard practical advice built on experience rather than
management theory
* Works
* Is accessible and easy to use
* Is simple and practical to implement tomorrow
100 Business FAQ's is just that book. It gives step-by-step
solutions to sensible questions such as, 'What exactly is in a
strategic plan?' and 'How do you do risk assessment?'This book is
not a once-only read, it will become your business bible - to be
used in anger from day one and referred to throughout the rest of
your careerThe book also gives practical answers to important
questions such as 'How do I gain influence with my boss's boss
without annoying my boss?' Answer: First make sure that your boss
thinks that other people believe that your good ideas are his. Then
make sure that your boss's boss knows that both your good ideas and
your boss's good ideas are really yours. Remember that success has
many parents while failure is an orphan.
Understanding Accounts is the fast-track route to interpreting and
using financial reports.
It covers the key areas of accounts, from understanding a company's
strategy and financial statements to making valid comparisons
between organisations.
It gives examples and lessons from some of the world's most
successful businesses, including Nokia and Sony Ericsson, and ideas
from the smartest thinkers, including Professor Sir David Tweddie,
Warren Buffet, Jim Slater and Terry Smith.
It includes a glossary of the key concepts and a comprehensive
resources guide.
Understanding Accounts lays bare the essential techniques you need
to interpret financial data and measure company performance...fast.
At last, the secrets of the real sales wizards are revealed in this
inspirational book. Here are 100 failsafe tips, techniques and
ideas for driving your sales up and up and smashing your targets.
The ideas are drawn from sales masters from a variety of
backgrounds and sectors, providing a heady mix of the best
up-to-date and original sales tactics.
* Series was previously exclusive to WH Smiths - very successful
selling x copies - now available throughout trade and direct
channels.
* Practical and fun to use - simple and unique format.
* Great advice mixed with a dash of irreverance.
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