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The purpose of the book is to provide insurance practitioners,
consumers, and students with definitions of common insurance terms
in both the property/casualty and life/health insurance industries.
The unique feature of the book is that many of the definitions
contain detailed explanations of coverage provided by certain types
of insurance and/or examples that illustrate how a particular
coverage works. The book should be helpful to insurance agents and
to new insurance agency/company personnel. It will also be helpful
to consumers to use as a reference guide to better understand
insurance products the consumer needs. Finally, it will be useful
as a reference guide for students in business courses.
For courses in advertising. A study of integrated marketing
communications taught through real-life application Integrated
Advertising, Promotion, and Marketing Communications, 9th Edition
speaks to an evolved definition of integrated marketing and teaches
students how to effectively communicate in the business world. It
champions the importance of weaving together all marketing
activities into one clear message and voice, and helps students
understand how communications are produced and transmitted. The
text explores advertising and promotions, and the roles of social
media, mobile messaging, and other marketing tactics to effectively
reach consumers. With added tools to help learners apply concepts
to real- life situations, students will understand the vital links
marketers use to connect and interact with customers.
A fundamental book to understand the importance of combining all
marketing communication (CIM) and how it is produced and
transmitted. It addresses the avant guard tendencies of
advertising, and how it applies to modern marketing and
advertising.
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