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The mass media in different countries reflects dominant concerns of
contemporary societies. Ideas of "environmentalism" are often broad
and imprecise, holding neither meaning or currency. This volume
discusses the diverse ideas of "environmentalism", the way
environmental ideas circulate, and public reaction to environmental
concerns conveyed by the media. Drawing on interviews with
journalists, media pictures, and public opinion surveys in both UK
and India, the authors outline the differing cultural, religious
and political contexts against which "world views" form present an
interesting picture between North and South. Mass media and
communication technology is in danger of locking Northern countries
into a ghetto of environmental self-deception thereby perpetuating
poverty in the South. The South's goal remains the attainment of
development; the North sees "environmental" problems occuring
"elsewhere" - in Eastern Europe and developing countries. Whether
or not "environmentalism" becomes a universal cause depends on how
and to what extent such sharply contrasting world views can
converge.
The mass media in different countries reflects dominant concerns of
contemporary societies. Ideas of `environmentalism' are often broad
and imprecise, holding neither meaning nor currency.
Environmentalism and Mass Media sheds new light on the diverse
ideas of `environmentalism', the way environmental ideas circulate,
and public reaction to environmental concerns conveyed by the
media. Drawing on unique interviews with journalists, media
pictures, and public opinion surveys in both UK and India, the
authors outline the differing cultural, religious and political
contexts against which `world views' form present a fascinating
picture between North and South. Mass media and communication
technology is in danger of locking Northern countries into a ghetto
of environmental self-deception, thereby perpetuating poverty in
the South. The South's goal remains the attainment of development;
the North sees `environmental' problems occuring `elsewhere' - in
Eastern Europe and developing countries. Whether or not
`environmentalism' becomes a universal cause depends on how and to
what extent such sharply contrasting world views can converge.
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