Digital marketing has become a necessity for almost all companies and organizations across the globe. However, few companies measure the effectiveness of their campaigns and so the return on investment debate continues.
"How to Measure Digital Marketing" explains how to assess the success of a digital marketing campaign by demonstrating what the digital marketing metrics are as well as how to measure and use them. Beyond the basics, it provides a practical framework for achieving marketing, media and advertising objectives. This insightful and in-depth book also features interviews with experts and real-life case studies to help marketers navigate the digital world and to better understand and demonstrate the value of digital marketing.

Historias basadas en la realidad de nuestros paises y su gente, que se convirtieron en heroes y al mismo tiempo en victimas, de los conflictos armados que a su paso han dejado huellas y heridas muy dificiles de olvidar, que ahora con un toque de ficcion nos lleva de la mano al pintoresco pueblo de "las vacas" donde vive Jose, un joven campesino, que cultiva su tierra con amor, que lucha por el bienestar de su familia, pero que su vida cotidiana se ve interrumpida y nos lleva a vivir junto a el, la alegria del reencuentro, como tambien el dolor del adios. Historias que tocan lo mas profundo del corazon y hacen que afloren en nosotros emociones a fl or de piel, con cada personaje y su participacion en esta aventura, escrita con un lenguaje muy particular y propio de nuestros paises.

This book explores the universe and its subsystems from the three lenses of evolutionary (contingent), developmental (predictable), and complex (adaptive) processes at all scales. It draws from prolific experts within the academic disciplines of complexity science, physical science, information and computer science, theoretical and evo-devo biology, cosmology, astrobiology, evolutionary theory, developmental theory, and philosophy. The chapters come from a Satellite Meeting, "Evolution, Development and Complexity" (EDC) hosted at the Conference on Complex Systems, in Cancun, 2017. The contributions have been peer-reviewed and contributors from outside the conference were invited to submit chapters to ensure full coverage of the topics. This book explores many issues within the field of EDC such as the interaction of evolutionary stochasticity and developmental determinism in biological systems and what they might teach us about these twin processes in other complex systems. This text will appeal to students and researchers within the complex systems and EDC fields.

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Written by psychologists, historians, and lawyers, this handbook demonstrates the central role psychological science plays in addressing some of the world's most pressing problems. Over 100 experts from around the world work together to supply an integrated history of human rights and psychological science using a rights and strengths-based perspective. It highlights what psychologists have done to promote human rights and what continues to be done at the United Nations. With emerging visions for the future uses of psychological theory, education, evidence-based research, and best practices, the chapters offer advice on how to advance the 2030 Global Agenda on Sustainable Development. Challenging the view that human rights are best understood through a political lens, this scholarly collection of essays shows how psychological science may hold the key to nurturing humanitarian values and respect for human dignity.

Written by psychologists, historians, and lawyers, this handbook demonstrates the central role psychological science plays in addressing some of the world's most pressing problems. Over 100 experts from around the world work together to supply an integrated history of human rights and psychological science using a rights and strengths-based perspective. It highlights what psychologists have done to promote human rights and what continues to be done at the United Nations. With emerging visions for the future uses of psychological theory, education, evidence-based research, and best practices, the chapters offer advice on how to advance the 2030 Global Agenda on Sustainable Development. Challenging the view that human rights are best understood through a political lens, this scholarly collection of essays shows how psychological science may hold the key to nurturing humanitarian values and respect for human dignity.

Historias basadas en la realidad de nuestros paises y su gente, que se convirtieron en heroes y al mismo tiempo en victimas, de los conflictos armados que a su paso han dejado huellas y heridas muy dificiles de olvidar, que ahora con un toque de ficcion nos lleva de la mano al pintoresco pueblo de "las vacas" donde vive Jose, un joven campesino, que cultiva su tierra con amor, que lucha por el bienestar de su familia, pero que su vida cotidiana se ve interrumpida y nos lleva a vivir junto a el, la alegria del reencuentro, como tambien el dolor del adios. Historias que tocan lo mas profundo del corazon y hacen que afloren en nosotros emociones a fl or de piel, con cada personaje y su participacion en esta aventura, escrita con un lenguaje muy particular y propio de nuestros paises.

The Metaverse will be the next technological revolution. This book helps business executives to understand its foundations and reveals the new opportunities it will bring.The accessible language used to explain the complex technologies involved is key to understanding the business opportunities that the Metaverse will bring. The book follows a smooth but thorough journey along all aspects associated with the Metaverse, from augmented reality, virtual reality, digital currencies, the Internet of things, 3D glasses, and many others. This book contains trustful, actionable, and practical insight from the experience of a person highly involved in technical activities and used to speak to the board of many corporations. Reading this book, you will understand not only the drivers behind the Metaverse but also the following milestones and the roadmap we can expect: an early insight to adapt your business strategy or professional career to get the most out of this new social paradigm.