This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

With contributions by leading demographers, environmentalists, and reproductive health advocates, "A Pivotal Moment" offers a new perspective on the complex connection between population dynamics and environmental quality. It presents the latest research on the relationship between population growth and climate change, ecosystem health, and other environmental issues. It surveys the new demographic landscape - in which population growth rates have fallen, but human numbers continue to increase. It looks back at the lessons of the last half century while looking forward to population policies that are sustainable and just. "A Pivotal Moment" embraces the concept of 'population justice', which holds that inequality is a root cause of both rapid population growth and environmental degradation. By addressing inequality - both gender and economic - we can reduce growth rates and build a sustainable future.