Food and agricultural standards have recently risen to the top of both national and international agendas. Popular concerns about the power of the World Trade Organization focus on the intertwined relationships between environmental protection, labor and human rights, and the standards used to produce and supply our food and fiber globally. In the developing world, agricultural grades and standards are an important part of the reconfiguration of roles and responsibilities between various public and private actors in market reform. This original and informative collection of studies of agri-food standards in the modern economy addresses these and helps to define the scope of the emerging study of the politics of standards setting. Following an overview essay dealing with the multiple ways of thinking about, approaching and defining food and agricultural standards, eleven case studies offer a rich body of evidence that assesses the processes, dynamics and potential consequences of global agri-food standards. For all interested in the strategic use of food and agricultural standards - from those in national and international governmental agencies, researchers and others in the academic and private sector to those in the private business sector - this volume offers a broader perspective on and will serve as an important resource.

Food and agricultural standards have recently risen to the top of both national and international agendas. Popular concerns about the power of the World Trade Organization focus on the intertwined relationships between environmental protection, labor and human rights, and the standards used to produce and supply our food and fiber globally. In the developing world, agricultural grades and standards are an important part of the reconfiguration of roles and responsibilities between various public and private actors in market reform.

This original and informative collection of studies of agri-food standards in the modern economy addresses these and helps to define the scope of the emerging study of the politics of standards setting. Following an overview essay dealing with the multiple ways of thinking about, approaching and defining food and agricultural standards, eleven case studies offer a rich body of evidence that assesses the processes, dynamics and potential consequences of global agri-food standards.

For all interested in the strategic use of food and agricultural standards from those in national and international governmental agencies, researchers and others in the academic and private sector to those in the private business sector this volume offers a broader perspective on and will serve as an important resource.

The Chinese gooseberry was a minor fruit until New Zealanders, tagging it with a catchier name, began an aggressive global marketing campaign. Soon, transplanted to Italy, France, Spain, Chile, and California, the fuzzy little fruit with the bright green interior was known the world round and the kiwi production war was on.

Globalization of food is not a new phenomenon. Columbus and his contemporaries helped open worldwide trade routes for the distribution of all types of goods. Yet over the last two decades, globalization has completely revolutionized the commercial production and marketing of kiwifruit and countless other consumer goods.

Combining current theory on globalization with revealing case studies, the authors of this insightful collection tackle fundamental questions about the changing agricultural and food system in the era of ConAgra and other large transnational corporations. They look at the structure and operations of these new corporate giants, the state's influence in the global system, innovations in scientific research and technology, the roles of producers and consumers, and regional development. In the process, they take a look at why the winners and losers--countries, regions and even ethnic groups that ebb and flow within a vacillating global system--are constantly changing.

Without question, globalization has become a hotly contested topic, as evidenced by the recent NAFTA debates and by a growing body of critical literature produced by economists, sociologists, historians, and geographers. The authors of From Columbus to ConAgra, writing at the cutting edge of these debates, suggest an emerging consensus to guide future research. Globalization, they conclude, will likely continue its expansion within the context of a new multinational division of labor that may drastically alter the main axes of international power. In an increasingly interdependent world, such shifts will affect life in every society and, for that reason, must be better understood. This book offers an important first step toward that goal.

An investigation into standards, the invisible infrastructures of our technical, moral, social, and physical worlds. Standards are the means by which we construct realities. There are established standards for professional accreditation, the environment, consumer products, animal welfare, the acceptable stress for highway bridges, healthcare, education-for almost everything. We are surrounded by a vast array of standards, many of which we take for granted but each of which has been and continues to be the subject of intense negotiation. In this book, Lawrence Busch investigates standards as "recipes for reality." Standards, he argues, shape not only the physical world around us but also our social lives and even our selves. Busch shows how standards are intimately connected to power-that they often serve to empower some and disempower others. He outlines the history of formal standards and describes how modern science came to be associated with the moral-technical project of standardization of both people and things. Busch suggests guidelines for developing fair, equitable, and effective standards. Taking a uniquely integrated and comprehensive view of the subject, Busch shows how standards for people and things are inextricably linked, how standards are always layered (even if often addressed serially), and how standards are simultaneously technical, social, moral, legal, and ontological devices.