That man is a social being is almost axiomatic. Our interpersonal relation ships can be sources of the most rewarding or the most painful of human experiences. To a large measure our accomplishments in life depend on the facility with which we interact with others-our social skill. The acquisition of social skills is, of course, a natural part of the overall socialization process. However, in many instances it becomes necessary or desirable to develop further an individual's social facilities. Such skill development is the topic of this book. Two major goals were kept in mind in the writing of this book. The first was to provide a conceptual framework within which to view social skills. Such a framework allows one to understand why it is important to develop social skills, and the effects that such skill development should have. If the reader has a thorough understanding of the concept of social skills and their development, it becomes possible to make appropriate innovations and adaptions to his or her own circumstances. Without such a framework, social-skills training becomes little more than a collection of disjointed techniques. Also, without a conceptual understanding, pro cedural innovations are difficult to incorporate into training."

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

This is the first book of its kind to uncover the world of high growth, high value professional services firms. These amazing firms grow 9X faster than their peers, are 50% more profitable, and yet actually spend less than average on sales and marketing.How do they do it? This breakthrough book reveals their often counter-intuitive strategies and shortcuts and shows you how you can transform your firm into a high growth, high value superstar.Based on three years of original research, this book will lead you through the discoveries and evidence that underlie each winning strategy. Written in a fun, engaging style, Spiraling Up offers a powerful prescription in a compact format.