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Social media offers an opportunity for people to enlarge their
exposure to information; information about important changes and
trends in technology, markets, government policies, or society in
general that can facilitate entrepreneurship, business development,
and more. Despite the widespread cultural and social effects of
social media in the way people communicate and interact, little
research has addressed the role of social media in
entrepreneurship. This book fills this gap by exploring the
influence and consequences social media has on entrepreneurship at
the individual level, group level, venture (firm) level and
societal level. Specific social media platforms (e.g., Facebook,
Twitter, Instagram, etc.) will be explored as well as topics such
as gender, education and socioemotional wealth.
Women's entrepreneurship is an effective way to combat poverty,
hunger and disease, to stimulate sustainable business practices,
and to promote gender equality. Yet, deeply engrained cultural
norms often prescribe gender-specific roles and behaviors that
severely constrain the opportunities for women's entrepreneurial
activities. This excellent new volume of work from the Diana Group
explores this paradox. As women-entrepreneurs circumvent challenges
and obstacles, they also ameliorate the cultural context for future
women entrepreneurs. In this book, studies covering 40 countries
document how culture affects women's entrepreneurship, and how
women's entrepreneurship, in turn, shapes the cultural milieu. The
work is organized into three main themes: (1) the socio-cultural
context for women's entrepreneurship; (2) women's entrepreneurship
as emancipation from traditional family roles; and (3) government
policies and programs and self-determination in women's
entrepreneurship. This illuminating and inspiring book offers
valuable insights for students of women's entrepreneurship,
practicing entrepreneurs, and public policy makers interested in
promoting women's entrepreneurship in different cultural contexts
around the world.
Social media offers an opportunity for people to enlarge their
exposure to information; information about important changes and
trends in technology, markets, government policies, or society in
general that can facilitate entrepreneurship, business development,
and more. Despite the widespread cultural and social effects of
social media in the way people communicate and interact, little
research has addressed the role of social media in
entrepreneurship. This book fills this gap by exploring the
influence and consequences social media has on entrepreneurship at
the individual level, group level, venture (firm) level and
societal level. Specific social media platforms (e.g., Facebook,
Twitter, Instagram, etc.) will be explored as well as topics such
as gender, education and socioemotional wealth.
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