Understanding Social Media and Entrepreneurship - The Business of Hashtags, Likes, Tweets and Stories (Paperback, 1st ed. 2020)

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Exploring Diversity in Entrepreneurship
Release date:	June 2021
First published:	2020
Editors:	Leon Schjoedt • Malin E. Brannback • Alan L. Carsrud
Dimensions:	235 x 155mm (L x W)
Format:	Paperback
Pages:	218
Edition:	1st ed. 2020
ISBN-13:	978-3-03-043455-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-043455-9
Barcode:	9783030434557

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