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Books > Business & Economics > Business & management > Business strategy
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Understanding Social Media and Entrepreneurship - The Business of Hashtags, Likes, Tweets and Stories (Hardcover, 1st ed. 2020)
Loot Price: R4,323
Discovery Miles 43 230
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Understanding Social Media and Entrepreneurship - The Business of Hashtags, Likes, Tweets and Stories (Hardcover, 1st ed. 2020)
Series: Exploring Diversity in Entrepreneurship
Expected to ship within 12 - 17 working days
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Social media offers an opportunity for people to enlarge their
exposure to information; information about important changes and
trends in technology, markets, government policies, or society in
general that can facilitate entrepreneurship, business development,
and more. Despite the widespread cultural and social effects of
social media in the way people communicate and interact, little
research has addressed the role of social media in
entrepreneurship. This book fills this gap by exploring the
influence and consequences social media has on entrepreneurship at
the individual level, group level, venture (firm) level and
societal level. Specific social media platforms (e.g., Facebook,
Twitter, Instagram, etc.) will be explored as well as topics such
as gender, education and socioemotional wealth.
General
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