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Understanding Social Media and Entrepreneurship - The Business of Hashtags, Likes, Tweets and Stories (Hardcover, 1st ed. 2020) Loot Price: R3,944
Discovery Miles 39 440
Understanding Social Media and Entrepreneurship - The Business of Hashtags, Likes, Tweets and Stories (Hardcover, 1st ed....

Understanding Social Media and Entrepreneurship - The Business of Hashtags, Likes, Tweets and Stories (Hardcover, 1st ed. 2020)

Leon Schjoedt, Malin E. Brannback, Alan L. Carsrud

Series: Exploring Diversity in Entrepreneurship

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Loot Price R3,944 Discovery Miles 39 440 | Repayment Terms: R370 pm x 12*

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Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Series: Exploring Diversity in Entrepreneurship
Release date: June 2020
First published: 2020
Editors: Leon Schjoedt • Malin E. Brannback • Alan L. Carsrud
Dimensions: 235 x 155mm (L x W)
Format: Hardcover
Pages: 218
Edition: 1st ed. 2020
ISBN-13: 978-3-03-043452-6
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-03-043452-4
Barcode: 9783030434526

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