This research study examines three recent disasters and the way that the National Guard was able to get their response story into the media. It reviews National Guard response and components of the media such as the story on national television stations, the conversations of key leaders, the presence of key national and state leaders during a response, and the follow-up stories once the initial disaster response is completed. In the case of Hurricane Katrina, it was such a large scale storm that the scope of the disaster dictated the form of media it received. The Greensburg Tornado was a devastating disaster that almost completely wiped out a Midwestern town and garnered the sympathy of the President of the United States. The Coffeyville Floods were a quiet devastation that, despite the oil spill from a local refinery, received almost no national attention. This study considers the National Guard response to these disasters, evaluates that response in a DOTMLPF format, and then makes a recommendation that each State to organize a Mobile Public Affairs Detachment and use it to do a better job of telling the National Guard response story, and ensure that national level media is included into the disaster response planning at the highest levels in order to avoid the use of the media as a marketing and recruiting tool only.

Full time writers need a constant supply of fresh ideas so that their stories and articles will catch an editor's eye. But how easy are ideas to catch? The truth is that ideas rain down on us, mostly when we aren't expecting them. But most people have very big umbrellas, which ideas bounce off without being noticed. Ideas are tricky things. They're ephemeral. You can't see them, or take hold of them. They're also invisible, but like radio waves, they're everywhere. So if you need to capture them, then this book is for you. Linda's book will show you not only how to catch the ideas, but how to turn those ideas into stories and articles, how to deal with writer's block and how to make your twist endings work. If you yearn for easy-to-read no-nonsense advice, then The Writer's Treasury of Ideas is for you!

Updated and enhanced, the second edition of this text provides both library students and practitioners with a thorough understanding of procedural and philosophical approaches in acquisitions management. Since the last edition of this text was published over a decade ago, library acquisitions practices have changed dramatically in response to economic and industry changes and the introduction and maturation of new technologies. An essential tool kit, this updated edition covers every aspect of current acquisitions management from organization of acquisitions departments to professional ethics. The step-by-step guide takes you through acquisitions department activities from the beginning of the ordering process through making materials available to the public. You'll learn about the latest acquisitions systems, negotiating bids and RFPs, gifts and exchange, and decisions of permanence. In addition, the book provides expert guidance on relationships with vendors as well as on the publishing industry in general. Key among the updates to this second edition is information about major changes that have occurred recently, including what's new in integrated library systems, electronic resource management, and patron- and demand-driven acquisitions. An appendix offers a wealth of resources on topics related to acquisitions and includes a comprehensive glossary. Incorporates thoroughly updated information that reflects today's fast-changing world of acquisitions management and addresses the changing landscape of publishing overall Highlights new web-based materials Takes an integrated approach to acquisitions functions and operations Serves as both a manual for practicing acquisitions librarians and support staff and as a textbook for students in library and information science programs