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Devising Consumption - Cultural Economies of Insurance, Credit and Spending (Paperback): Liz McFall Devising Consumption - Cultural Economies of Insurance, Credit and Spending (Paperback)
Liz McFall
R1,706 Discovery Miles 17 060 Ships in 12 - 17 working days

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well - they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organisation, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the next gadget in the internet of things . By making the case for a pragmatic understanding of how ordinary, everyday consumption is orchestrated, the book offers an alternative to orthodox approaches, which should appeal to interdisciplinary audiences interested in questions about how markets work and why it matters.

Devising Consumption - Cultural Economies of Insurance, Credit and Spending (Hardcover, New): Liz McFall Devising Consumption - Cultural Economies of Insurance, Credit and Spending (Hardcover, New)
Liz McFall
R4,440 Discovery Miles 44 400 Ships in 12 - 17 working days

The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well they offered practical marketing devices that captured, captivated and enticed poor consumers. Consumption and consumer markets depend on such devices but their role has been poorly understood both in the social sciences and in business studies and marketing. While the analysis of consumption and markets has been carved up between academics and practitioners who have been interested in either their social and cultural life or their economic and commercial organization, consumption continues to be driven by their combination. Devising consumption requires practical mixtures of commerce and art whether the product is an insurance policy or the latest release IPad. By advancing the case for a more pragmatic understanding of how ordinary, dull, everyday consumption is arranged, the book offers an alternative to orthodox approaches, which will appeal to broader interdisciplinary audiences interested in questions about how, and why, consumer markets work.

The Limits of Performativity - Politics of the Modern Economy (Hardcover): Franck Cochoy, Martin Giraudeau, Liz McFall The Limits of Performativity - Politics of the Modern Economy (Hardcover)
Franck Cochoy, Martin Giraudeau, Liz McFall
R4,139 Discovery Miles 41 390 Ships in 12 - 17 working days

The economy is commonly described either as the apolitical realm of calculation or as the fully political one of domination. This book scrutinizes the ways in which the economy is performed, in order to situate where precisely politics is located with regard to economic matters. Politics, the book demonstrates, thus appears at the turning point, in the place where the efficiency of economics is negotiated and where the need to forward it, reshape it, and complement it emerges. This book was originally published as a special issue of the Journal of Cultural Economy.

Markets and the Arts of Attachment (Paperback): Franck Cochoy, Joe Deville, Liz McFall Markets and the Arts of Attachment (Paperback)
Franck Cochoy, Joe Deville, Liz McFall
R1,293 Discovery Miles 12 930 Ships in 12 - 17 working days

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some 'context', 'culture' or 'soul' to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.

Markets and the Arts of Attachment (Hardcover): Franck Cochoy, Joe Deville, Liz McFall Markets and the Arts of Attachment (Hardcover)
Franck Cochoy, Joe Deville, Liz McFall
R4,433 Discovery Miles 44 330 Ships in 12 - 17 working days

The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some 'context', 'culture' or 'soul' to the analysis of economic practices. As this collection showcases, studying markets socially reveals how attachments between people and products are engineered and can explain how, and why, they fail. The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.

Advertising - A Cultural Economy (Hardcover): Liz McFall Advertising - A Cultural Economy (Hardcover)
Liz McFall
R3,882 Discovery Miles 38 820 Ships in 12 - 17 working days

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces.

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