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Advertising - A Cultural Economy (Hardcover) Loot Price: R5,646
Discovery Miles 56 460
Repayment Terms: R529 pm x 12*
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Advertising - A Cultural Economy (Hardcover): Liz McFall

Advertising - A Cultural Economy (Hardcover)

Liz McFall

Series: Culture, Representation and Identity series

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Loot Price R5,646 Discovery Miles 56 460 | Repayment Terms: R529 pm x 12*

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Series: Culture, Representation and Identity series
Release date: February 2004
First published: 2004
Authors: Liz McFall
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-0-7619-4254-2
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Sociology, social studies > General
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-7619-4254-8
Barcode: 9780761942542

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