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Facing questions about the status and legitimacy of business
schools, many of the world's leading institutions are now
experimenting with new business models. In The Business School of
the Future, former president of International Institute for
Management Development (IMD), Peter Lorange reveals how the era of
virtual technology, and the shift away from conservatism in
classical academic institutions, heralds the arrival of a new kind
of accessible and scalable business school. Drawing on his
expansive and expert experience as a professor, leader and founder
of academic institutions across the US and Europe, Lorange
discusses the pedagogical and bureaucratic aspects of education and
includes five case studies of institutes practicing the
cutting-edge approaches discussed in the book (CEIBS, IMD,
Singapore Management University, IE Madrid and Hult). This guide to
designing the business school of the future, incorporating industry
innovations, will appeal to business school deans, educators,
policymakers and commentators.
The modern consumer is no longer attracted by single-minded,
predictable and one-benefit-focused brand promises. The
old-fashioned FMCG communication strategies based on television,
radio and print with constant repetition have become outdated. From
Great to Gone shows that what's needed are 'Lego' strategies,
whereby the marketing and communication strategies are built up by
many key facets (like building blocks) and delivered to the
consumer through a mix of various touch points. Most importantly,
you need to leave consumers to put all of that together themselves.
There are major internal and external hurdles to transforming FMCGs
successfully into FICGs - Fast Innovating Consumer Goods. It
requires new brand strategies and flatter, more top-down than
bottom-up, decision-making organisations and a 21st-century model
for advertising agencies. Externally these companies need a new
route to market through transformation of their old retail
dependencies. Changes are also required in all communication
delivery, reflecting modern consumers' connectivity and unlimited
access to information. In the book the authors showcase what the
winners of the 21st century have in common that has enabled them to
become FICGs. New, unimagined models continue emerge, to which,
with the authors' guidance producers and retailers may develop
their own sustainable responses.
The modern consumer is no longer attracted by single-minded,
predictable and one-benefit-focused brand promises. The
old-fashioned FMCG communication strategies based on television,
radio and print with constant repetition have become outdated. From
Great to Gone shows that what's needed are 'Lego' strategies,
whereby the marketing and communication strategies are built up by
many key facets (like building blocks) and delivered to the
consumer through a mix of various touch points. Most importantly,
you need to leave consumers to put all of that together themselves.
There are major internal and external hurdles to transforming FMCGs
successfully into FICGs - Fast Innovating Consumer Goods. It
requires new brand strategies and flatter, more top-down than
bottom-up, decision-making organisations and a 21st-century model
for advertising agencies. Externally these companies need a new
route to market through transformation of their old retail
dependencies. Changes are also required in all communication
delivery, reflecting modern consumers' connectivity and unlimited
access to information. In the book the authors showcase what the
winners of the 21st century have in common that has enabled them to
become FICGs. New, unimagined models continue emerge, to which,
with the authors' guidance producers and retailers may develop
their own sustainable responses.
Business education and executive development has been one of the
most fascinating industries in the world and the fastest growing
segment of higher education over the past decades. Today, it is
experiencing change on a scale unprecedented since the foundation
of the first business schools in the early 20th Century, both due
to changes in the corporate environment and also due to the impact
of the COVID-19 pandemic across all industries. In this context how
do you create world-class educational and training institutions
that can cope with those challenges, and be rigorous, vocationally
relevant and suited to the corporate growing needs in this new
fluid world? And how do you combine the very best of traditional
academic values with new learning technologies to create an
educational model that is fit to compete in the global economy,
threatened today by populism, nationalism and economic turmoil?
Yet, as daunting as it is, some institutions have already made
significant progress in the journey. In this book Santiago Iniguez
de Onzono, President of IE University, and Peter Lorange, former
President of IMD, bring together contributions from leading figures
from some of the world's major universities. They share their
experiences in addressing some of the challenges that the industry
faces today, such as diversity and inclusion, employability, the
role of AI and the advent of innovative new platforms. Packed with
case studies of successful initiatives in business education and
executive training, this is a truly visionary book. Authors
anticipate future trends and share their in-depth knowledge of what
it takes to build world-class educational providers - and their
vision of higher education in the future.
For much of his business life, Peter Lorange has had three careers
running in parallel - as a business academic leading some of the
world's most important business schools, as the head of a shipping
company and as a board member for several multinational companies.
As a result, he has seen leadership from all angles, inside and
out. In this book, Peter shares what he has learnt about leadership
during turbulent times and, in particular, the key insights that
emerged from some of the most challenging moments in his career.
Drawing on his own experiences and those of other CEOs interviewed
especially for this book, Peter identifies the four leadership
characteristics essential in turbulent times, and the three
leadership tasks that are critical to an organization under stress.
He identifies the type of organization that leaders must create in
order to meet the challenges they face today, and explores what it
means to be the person sitting where the buck stops. Peter
describes how he is bucking the trend and reinventing the business
school model at a time when many organizations are keeping their
heads down and hoping for the global situation to improve.
Businesses constantly look for ways to achieve better performance,
and business schools play an important role through their curricula
by teaching such methods and helping budding and experienced
managers find innovative paths. The author of this book, Prof.
Peter Lorange, a well-accomplished expert at business and academic
leadership, draws on a set of reflections from his vast experience
in both fields to offer core messages which help in improving
business education. The author believes that experience-based
reflections tend to be both more interesting and more useful than
mere chronological, biographical ones, or conceptual reviews of
management dimensions without links to practice. The book helps
academics, business school management, and even advanced students
understand how to bring a practical focus to learning and teaching
business via a holistic curriculum. The book also features a
special focus on how to integrate family business perspectives to
the curriculum.
Strategic alliances are becoming increasingly important as a
long-term response to the move towards globalization of businesses,
and to their need to learn and adapt quickly, gain access to new
markets, and diffuse new technologies. In this comprehensive
informative and practical text the authors delvop:
An analysis of over 30 alliances in the US, Japan and Europe.
A blueprint for successfully forming and implementing an alliance.
Practical case histories of nine successful and unsuccessful
alliances which highlight benefits and drawbacks.
Highly successful in hardback, this book is now available in
paperback for undergraduate and MBA students of corporate strategy
and international business.
Business education and executive development has been one of the
most fascinating industries in the world and the fastest growing
segment of higher education over the past decades. Today, it is
experiencing change on a scale unprecedented since the foundation
of the first business schools in the early 20th Century, both due
to changes in the corporate environment and also due to the impact
of the COVID-19 pandemic across all industries. In this context how
do you create world-class educational and training institutions
that can cope with those challenges, and be rigorous, vocationally
relevant and suited to the corporate growing needs in this new
fluid world? And how do you combine the very best of traditional
academic values with new learning technologies to create an
educational model that is fit to compete in the global economy,
threatened today by populism, nationalism and economic turmoil?
Yet, as daunting as it is, some institutions have already made
significant progress in the journey. In this book Santiago Iniguez
de Onzono, President of IE University, and Peter Lorange, former
President of IMD, bring together contributions from leading figures
from some of the world's major universities. They share their
experiences in addressing some of the challenges that the industry
faces today, such as diversity and inclusion, employability, the
role of AI and the advent of innovative new platforms. Packed with
case studies of successful initiatives in business education and
executive training, this is a truly visionary book. Authors
anticipate future trends and share their in-depth knowledge of what
it takes to build world-class educational providers - and their
vision of higher education in the future.
Offering a complete review of the basic mathematics concepts and
skills, Pharmacy Calculations: An Introduction for Pharmacy
Technicians, Second Edition provides students with the pharmacy
basics necessary for correctly interpreting prescriptions and drug
orders, and for performing dosing calculations that technicians
face every day. The second edition has been streamlined to focus on
the most important pharmacy calculation concepts-covering the
fundamentals related to accuracy and basic math operations, units
of measurement and conversions, critical thinking in problem
solving, dosing calculations, percentages, concentration
calculations, compounding formulas, intravenous infusion
calculations, and business math. What's new in this edition? The
chapters are broken down into four units and organized to
complement most pharmacy technician training curricula and to
support the ASHP-ACPE model curriculum: Review of Mathematics
Systems of Measurement Preparing for Problem Solving in Pharmacy
Dosing Calculations and other Pharmacy Problems Key features
throughout the book include: Chapter objectives Key terms and
definitions Examples of problem scenarios or calculations questions
and solutions "Tech Note!" - provides a highlight of key points
within the chapters "Numbers at Work" - illustrates why key
concepts are important to know and skills are critical to master
Practice problems Appendices that include the parts of a
prescription, a glossary of terms, conversions, and abbreviations
tables
This book is about developing implementable strategies for shipping
firms. It opens with an initial historical retrospective that
highlights cases on A.P. Moller-Maersk and Leif Hoegh and Co. Here
the reader is introduced to the global nature of competition in
shipping, as well as the volatility of shipping markets. The book
then turns to the question of how to play these markets. It looks
at commodity based shipping company strategies for the bulk
carrier, tanker container-ship and other segments. Here, the focus
is on both going long-short, in-out, and maintaining a low cost
base. Next is a discussion of operations versus asset play. The
book analyzes Marsoft's forecasting methodology, with case studies
on The Torvald Klaveness Group, Norden, Frontline and Teekay.
The book then takes a close look at the challenge of driving
one's strategy towards niches, i.e. on-commodity segments, with a
spotlight on how to find a viable business opportunity and develop
a defendable strength there. Examples come from I.M. Skaugen,
Farstad Shipping, The Torvald Klaveness Group and Leif Hoegh and
Co.
Since overall corporate-wide portfolio strategies can be
important in shipping, particularly if the various elements in the
portfolio are relatively unrelated, the next part of the book turns
to analytical approaches, citing several examples. Then follows a
discussion of key organizational issues, particularly how to create
and sustain more effective, predominantly network-based
organizations. The penultimate subject is the important role the
board of directors can play here. Finally, the role of family
firms, and the future of shipping firms, is discussed, again with
several rich examples.
Reflects the current state-of-the-art research in the alliance
field. It is based on thirty-six papers contributed by leading
academics at a conference hosted by Professors Contractor and
Lorange at IMD, Switzerland. A follow-up to the original conference
this book reflects the latest thinking within this field. While the
papers have an academic tone, they abound with practical insights
and recommendations for alliance practice.
Cooperative Strategies in International Business contains papers
presented at a conference fifteen years ago hosted by Professors
Contractor and Lorange and held at Rutgers University, USA. The
book, had a strong impact on the field of international management
and strategy, and presaged the explosive growth of alliances over
the last decade. It remains today a landmark reference volume, and
its papers are still widely read and referenced in companies, MBA
and doctoral programs in Business Management worldwide.
Together both books provide an indispensible set for academics,
policy makers, consultants and strategists involved in strategic
alliances.
Many academic institutions, especially business schools, tend to be
managed on an ad hoc basis. Why? Because the leadership may not be
fully and formally equipped to lead, and difficult stakeholder-mix
issues often limit its ability to govern proactively. This book is
meant as a guide for making strategic management a more realistic
option for such institutions. It explores the role of the
President/CEO/Dean, and offers examples of effective strategic
direction setting, including the use of modern technology. This
volume features topics such as: a conceptual scheme for setting
strategic direction in academic institutions, specifically business
schools; a look at key barriers that block strategic change
initiatives and how institutions can overcome them; a discussion of
the roles of key leaders in the academic institution, including how
these roles can be shaped for more effective implementation; a
detailed description of management approaches that keep the
strategic momentum for academic value creation and change; and an
examination of the role of new technology and how this can
strengthen the value creation in business schools.
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