This book is about developing implementable strategies for shipping
firms. It opens with an initial historical retrospective that
highlights cases on A.P. Moller-Maersk and Leif Hoegh and Co. Here
the reader is introduced to the global nature of competition in
shipping, as well as the volatility of shipping markets. The book
then turns to the question of how to play these markets. It looks
at commodity based shipping company strategies for the bulk
carrier, tanker container-ship and other segments. Here, the focus
is on both going long-short, in-out, and maintaining a low cost
base. Next is a discussion of operations versus asset play. The
book analyzes Marsoft's forecasting methodology, with case studies
on The Torvald Klaveness Group, Norden, Frontline and Teekay.
The book then takes a close look at the challenge of driving
one's strategy towards niches, i.e. on-commodity segments, with a
spotlight on how to find a viable business opportunity and develop
a defendable strength there. Examples come from I.M. Skaugen,
Farstad Shipping, The Torvald Klaveness Group and Leif Hoegh and
Co.
Since overall corporate-wide portfolio strategies can be
important in shipping, particularly if the various elements in the
portfolio are relatively unrelated, the next part of the book turns
to analytical approaches, citing several examples. Then follows a
discussion of key organizational issues, particularly how to create
and sustain more effective, predominantly network-based
organizations. The penultimate subject is the important role the
board of directors can play here. Finally, the role of family
firms, and the future of shipping firms, is discussed, again with
several rich examples.
General
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