The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting ? to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings together and compares election news coverage within a single framework, offering a systematic consideration of various factors. Considering the prominence and power of the press in the election process, this volume will offer unique breadth in its global consideration of the topic.

The volume will appeal to scholars in political communication, political science, mass media and society, and others studying elections and media coverage around the world.

The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings together and compares election news coverage within a single framework, offering a systematic consideration of various factors. Considering the prominence and power of the press in the election process, this volume will offer unique breadth in its global consideration of the topic.

The volume will appeal to scholars in political communication, political science, mass media and society, and others studying elections and media coverage around the world.

A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. "Gender and Candidate Communication "digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act "tougher" when they can, and prefer scare tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting - to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

A poll as recently as 2000 revealed that a third of the population thinks "there are general characteristics about women that make them less qualified to serve as president." As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. "Gender and Candidate Communication "digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act "tougher" when they can, and prefer scare tactics to aggressive attack ads.
"Gender and Candidate" "Communication" also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

The "Handbook of Political Communication Research" is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others.
The "Handbook" demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering:
*The theoretical background, history, structure, and diversity of political communication;
*Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates;
*News media coverage of politics, political issues, and political institutions;
*Public opinion and the audiences of political communication;
*European and Asian perspectives on political communication; and
*Trends in political communication study, including the Internet, and its role in changing the face of political communication.

As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this "Handbook" is a "must-have" resource for scholars and researchers in political communication, mass communication, and politicalscience. It will also serve readers in public opinion, political psychology, and related areas.

Die Rolle der Massenmedien in Wahlkampfen ist das gemeinsame Thema der acht Beitrage dieses Sammelbandes. Der einleitende Aufsatz bietet eine Bestandsaufnahme und eine umfassende Bibliographie der kommunikationswissenschaftlichen Wahlforschung in der Bundesrepublik Deutschland. In sieben weiteren Beitragen beschreiben verschiedene Autor(inn)en Untersuchungen, die - mit unterschiedlichen Fragestellungen und methodischen Vorgehensweisen - im Zusammenhang mit den Wahlen des Jahres 1994 durchgefuhrt wurden."

Dieser Sammelband enthalt sieben Beitrage uber empirische Untersuchungen aus dem Wahljahr 1990 in der Bundesrepublik Deutschland. Zentraler Gegenstand aller Studien, die verschiedene sozialwissenschaftliche Forschungsmethoden und Analyseverfahren einsetzen, ist die Rolle der Medien wahrend der Kampagnen zur Bundestagswahl oder zur ersten freien Kommunalwahl in der ehemaligen DDR.

Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.

The EU Expansion analyzes the communication strategies of candidates and parties in the 2004 European Parliamentary elections. These elections marked the first opportunity for the selection of representatives to the enlarged European Parliament. They also provided an important opportunity to study how candidates and parties strike a balance between communicating the need to preserve the sovereignty and culture of their countries with the increasing realization that Europe can only preserve its significance in the world by forging a unified economic and political federation. Research and analysis from both longstanding EU nations and those entering for the first time are provided. Chapters focus on the background and significance of the elections; the content of the party and candidate communications in representative countries; news media coverage of the elections; the effects of these communications on voters; and the unique perspectives of how the elections were covered and perceived around the world.