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Books > Reference & Interdisciplinary > Communication studies

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Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Hardcover) Loot Price: R4,485

Discovery Miles 44 850

Repayment Terms: R420 pm x 12*

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Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Hardcover): John Allen Hendricks,...

Techno Politics in Presidential Campaigning - New Voices, New Technologies, and New Voters (Hardcover)

John Allen Hendricks, Lynda Lee Kaid

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Loot Price R4,485 Discovery Miles 44 850 | Repayment Terms: R420 pm x 12*

Expected to ship within 12 - 19 working days

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The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting ? to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 2010
First published:	2011
Editors:	John Allen Hendricks • Lynda Lee Kaid
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	272
ISBN-13:	978-0-415-87978-1
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-415-87978-7
Barcode:	9780415879781