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We have witnessed a revolution in the way consumers relate to a
product; increasingly tending to reject brands which offer
over-extensive lines in favour of those which are able to offer a
lifestyle. "Brand Storming" sets out to provide a guide for
business people to meet consumer expectations.
We have witnessed a revolution in the way consumers relate to a
product; increasingly tending to reject brands which offer
over-extensive lines in favour of those which are able to offer a
lifestyle. Brand Storming sets out to provide a guide for business
people to meet consumer expectations.
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