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Brand Storming - Managing Brands in the Era of Complexity (Hardcover)

M Fioroni, G Titterton

R1,343 Discovery Miles 13 430

Ships in 10 - 15 working days

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. "Brand Storming" sets out to provide a guide for business people to meet consumer expectations.

Brand Storming - Managing Brands in the Era of Complexity (Paperback, 1st ed. 2009)

M Fioroni, G Titterton

R1,616 Discovery Miles 16 160

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Ships in 10 - 17 working days

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.