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Brand Storming - Managing Brands in the Era of Complexity (Hardcover) Loot Price: R1,343
Discovery Miles 13 430
Repayment Terms: R126 pm x 12*
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Brand Storming - Managing Brands in the Era of Complexity (Hardcover): M Fioroni, G Titterton

Brand Storming - Managing Brands in the Era of Complexity (Hardcover)

M Fioroni, G Titterton

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Loot Price R1,343 Discovery Miles 13 430 | Repayment Terms: R126 pm x 12*

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. "Brand Storming" sets out to provide a guide for business people to meet consumer expectations.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2008
First published: 2009
Authors: M Fioroni • G Titterton
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover
Pages: 223
ISBN-13: 978-0-230-22243-4
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-22243-9
Barcode: 9780230222434

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