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The internationalization of emerging economies has brought new
perspectives to international business development. Focusing on the
extensive impact these emerging economies and firms have had, this
volume covers the strong players, such as Brazil, Russia, India and
China, as well as dynamically developing economies such as Mexico
and the Philippines. The contributors review topics such as the
role of institutions and resource dependency on outward foreign
direct investment from emerging economies, and the role of the
global mindset and psychic distance on the performance of
subsidiaries of firms originating from emerging economies. It
explores new horizons in international business development and
addresses challenging perspectives.
The internationalization of emerging economies has brought new
perspectives to international business development. Focusing on the
extensive impact these emerging economies and firms have had, this
volume covers the strong players, such as Brazil, Russia, India and
China, as well as dynamically developing economies such as Mexico
and the Philippines. The contributors review topics such as the
role of institutions and resource dependency on outward foreign
direct investment from emerging economies, and the role of the
global mindset and psychic distance on the performance of
subsidiaries of firms originating from emerging economies. It
explores new horizons in international business development and
addresses challenging perspectives.
Explores the impact of country and firm specific factors, the role
of institutions and governments, the strive for compensation of
initial disadvantages and the struggle in finding ways to
counterbalance late coming into the international arena in the
process of internationalization.
Analyzing and evaluating perspectives and trends in the
internationalization of emerging economies, this text looks at
issues including the role of institutions and governments, the
strive for compensation of initial disadvantages and the struggle
to counterbalance late entry into the international arena.
Staying at the pinnacle of the advancing business development of
transition economies and the impact of changing business conditions
is a challenging task for all firms wanting to do business in them.
This book provides insight into the way in which businesses
function with a comprehensive overview of the major aspects
involved.
Staying at the pinnacle of the advancing business development of
transition economies and the impact of changing business conditions
is a challenging task for all firms wanting to do business in them.
This book provides insight into the way in which businesses
function with a comprehensive overview of the major aspects
involved.
The book offers an exciting overview of the marketing
opportunities, challenges and traditions in Islamic countries. With
one fifth of the world population, these markets are spread across
three continents where Islamic values have largely shaped the
societal structures, culture and legal norms that influence
consumer preferences and behaviour. Providing an insight into the
specifics of marketing in Islamic countries, the book is an
interesting and helpful read for marketers, students and all who
enjoy marketing challenges presented by less well-known emerging
markets.
The book offers an exciting overview of the marketing
opportunities, challenges and traditions in Islamic countries.
Providing an insight into the specifics of marketing in Islamic
countries, the book is an interesting and helpful read for
marketers, students and all who enjoy marketing challenges
presented by less well-known emerging markets.
Marketing in the Emerging Markets of Latin America provides a much
needed analysis of business and marketing in Latin America. The
book highlights the diverse characteristics of the Latin American
business and marketing environment and the dynamic nature of
regional and country markets. Addressing a broad variety of
historical, political, economic, social, cultural and legal issues,
the book offers unique insights into the enormous opportunities and
challenges the region presents for implementing effective marketing
strategies. The book is an extremely valuable resource for
academics, practitioners and anyone interested in doing business in
or with Latin America.
Marketing in the Emerging Markets of Latin America provides a much
needed analysis of business and marketing in Latin America. The
book highlights the diverse characteristics of the Latin American
business and marketing environment and the dynamic nature of
regional and country markets. Addressing a broad variety of
historical, political, economic, social, cultural and legal issues,
the book offers unique insights into the enormous opportunities and
challenges the region presents for implementing effective marketing
strategies. The book is an extremely valuable resource for
academics, practitioners and anyone interested in doing business in
or with Latin America.
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Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
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