Marketing in the Emerging Markets of Latin America provides a much
needed analysis of business and marketing in Latin America. The
book highlights the diverse characteristics of the Latin American
business and marketing environment and the dynamic nature of
regional and country markets. Addressing a broad variety of
historical, political, economic, social, cultural and legal issues,
the book offers unique insights into the enormous opportunities and
challenges the region presents for implementing effective marketing
strategies. The book is an extremely valuable resource for
academics, practitioners and anyone interested in doing business in
or with Latin America.
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