Marketing in the Emerging Markets of Latin America (Hardcover, New)

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	October 2005
First published:	2005
Authors:	M. Marinov
Dimensions:	216 x 140 x 15mm (L x W x T)
Format:	Hardcover
Pages:	191
Edition:	New
ISBN-13:	978-1-4039-4751-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-4039-4751-1
Barcode:	9781403947512

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