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This new text for students and practitioners in public relations
has been built on the acclaimed "Critical Perspectives in Public
Relations, "also edited by Jacquie L'Etang and Magda Pieczka, which
is no longer in print. Many of the liveliest minds on the public
relations scene have contributed fresh ideas and diverse
perspectives: their locations on the margins, either geographically
or intellectually, or both, allowed them to present a variety of
compelling critiques. Contributors from Germany, Sweden, Spain, and
Scotland join those from New Zealand and Australia in providing
historical and political perspectives. Topics such as propaganda,
religion, publics, expertise, transparency, and discourse are
tackled in new and imaginative ways.
The book challenges conventions but also provides essential
empirical detail and careful argument. Practical relevance is also
present through interdisciplinary discussion of public relations
problems in sport, health, science, tourism, and documentary film.
This important volume will stimulate debate about the boundaries,
definitions, functions, and effects of public relations.
Communication has become the technology of public interest,
demanding a re-examination of the key concept of public in both
public relations and communication theory. This book defines a new
concept of public interest communication, combining the conflict,
negotiation and adaptation inherent in public interest, with a
critical approach to communication management and public relations.
Combining conceptual discussions about public theories of language
with the tension between the public and private interests for
public relations professionals, the book uses case studies to
explore the negotiation of conflicting interests and the
construction of the public interest within systems of governance at
local, national and international levels. Public interest
communication is identified within social and cultural contexts
that resonate globally - health, community, media and the
environment - each representing interest conflicts within the
changing global environment. Addressing the forces of
fragmentation, inequality and individualisation that characterize
the modern world, this thought-provoking volume will be of great
interest to researchers and advanced students of communication,
public relations, environmental communication, public
communication, and public policy.
This new text for students and practitioners in public relations
has been built on the acclaimed Critical Perspectives in Public
Relations, also edited by Jacquie L'Etang and Magda Pieczka, which
is no longer in print. Many of the liveliest minds on the public
relations scene have contributed fresh ideas and diverse
perspectives: their locations on the margins, either geographically
or intellectually, or both, allowed them to present a variety of
compelling critiques. Contributors from Germany, Sweden, Spain, and
Scotland join those from New Zealand and Australia in providing
historical and political perspectives. Topics such as propaganda,
religion, publics, expertise, transparency, and discourse are
tackled in new and imaginative ways. The book challenges
conventions but also provides essential empirical detail and
careful argument. Practical relevance is also present through
interdisciplinary discussion of public relations problems in sport,
health, science, tourism, and documentary film. This important
volume will stimulate debate about the boundaries, definitions,
functions, and effects of public relations.
Communication has become the technology of public interest,
demanding a re-examination of the key concept of public in both
public relations and communication theory. This book defines a new
concept of public interest communication, combining the conflict,
negotiation and adaptation inherent in public interest, with a
critical approach to communication management and public relations.
Combining conceptual discussions about public theories of language
with the tension between the public and private interests for
public relations professionals, the book uses case studies to
explore the negotiation of conflicting interests and the
construction of the public interest within systems of governance at
local, national and international levels. Public interest
communication is identified within social and cultural contexts
that resonate globally - health, community, media and the
environment - each representing interest conflicts within the
changing global environment. Addressing the forces of
fragmentation, inequality and individualisation that characterize
the modern world, this thought-provoking volume will be of great
interest to researchers and advanced students of communication,
public relations, environmental communication, public
communication, and public policy.
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