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Public Relations - Critical Debates and Contemporary Practice (Paperback)
Loot Price: R2,147
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Public Relations - Critical Debates and Contemporary Practice (Paperback)
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This new text for students and practitioners in public relations
has been built on the acclaimed "Critical Perspectives in Public
Relations, "also edited by Jacquie L'Etang and Magda Pieczka, which
is no longer in print. Many of the liveliest minds on the public
relations scene have contributed fresh ideas and diverse
perspectives: their locations on the margins, either geographically
or intellectually, or both, allowed them to present a variety of
compelling critiques. Contributors from Germany, Sweden, Spain, and
Scotland join those from New Zealand and Australia in providing
historical and political perspectives. Topics such as propaganda,
religion, publics, expertise, transparency, and discourse are
tackled in new and imaginative ways.
The book challenges conventions but also provides essential
empirical detail and careful argument. Practical relevance is also
present through interdisciplinary discussion of public relations
problems in sport, health, science, tourism, and documentary film.
This important volume will stimulate debate about the boundaries,
definitions, functions, and effects of public relations.
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