Adventure feature in which a young man must prepare himself to do battle with the dragon that killed his father. Will Shepherd (Richard McWilliams) lives a simple and rustic life in the mountains until the unfortunate death of his father. Forced to seek a living in the lowlands thereafter, Will ends up in the employment of Sterling (Ian Cullen), a local land owner and knight. Sterling thinks little of Will and sends him to work on the farm, but the old man's daughter, Kate (Nicola Posener), befriends the boy from the mountains. The pair set about unravelling a past mystery which has bound their families together and getting Will ready for the rite of passage in which he must take on and destroy the dragon.

This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice.

Key features of the third edition include:

Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings.

Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral décor and distinctive site layout, all of which are highlighted by top wedding vendors.

Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business.

Over 100 international case studies exploring cultural traditions, vendor relations and best practice.

A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank.

This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.

Table of Contents

Contents

List of illustrations

List of case studies

About the authors

About the photographer

Preface

Acknowledgements

　

SECTION I: FOUNDATIONS

　

Chapter 1: Role and Scope of Wedding Consultancy

Wedding consulting as a growth occupation

Titles and packages

Roles of the wedding consultant

The organization of this book

References

Chapter 2: Weddings and Culture

　

Cultural hegemony and socialization for marriage

　

Mate selection: Who decides?

　

Wedding customs

　

References

Chapter 3: Consumerism and the Mediated Construction of Weddings

　

The quest for perfection and impulse buying

　

Invented traditions

　

Celebrity influences

　

Planning eco-weddings

　

References

Chapter 4: The Changing Family, Politics and Law

　

Female workforce dynamics

　

The missing male

　

Cohabitation

　

Divorce

　

Marriage equality legislation

　

Marriage for individuals with disabilities

　

Interracial and interfaith marriages

　

References

Chapter 5: Tourism and Destination Weddings

　

Visiting friends and relatives travel

　

Honeymoon travel

　

Destination weddings

　

References

　

SECTION II: PRACTICE

Chapter 6: Determining the Vision

Getting focused

Wedding themes

Destinations and sites

References

Chapter 7: Wedding Budgets

Wedding budget context

Budget categories

Budget summaries

Tipping etiquette

References

Chapter 8: Wedding Timelines

Research

Design

Coordination

Legal issues

Confirmation and details

Implementation

Wrap-up and evaluation

References

Chapter 9: Food, Beverage and the Wedding Cake

Catering proposals

Dietary requirements and specialized menus

Food and beverage trends

Types of service

Food and beverage costs

The wedding cake

References

Chapter 10: Wedding Attire

Bridal attire

Menswear

The wedding party

Wardrobe malfunctions

References

Chapter 11: The Ceremony

The celebrant

Readings and vows

The incorporation of artifacts

The order of ceremony

Guidelines and policies

References

Chapter 12: Floral Décor

Recipients and locations

Selecting flowers

Centerpieces and decorative elements

Installation and removal

References

Chapter 13: Stationery Elements and Etiquette

Save-the-date notices

Invitations

Calligraphy

Ceremony programs

Seating stationery

Menus

Personalized paper products

Wedding announcements

Thank-you notes

References

Chapter 14: Photography and Videography

The benefits of digital photography

Photography styles

Album design

Other wedding-related trends in photography

Advances in videography

References

Chapter 15: Music and Entertainment

Ceremony music

Cocktail hour music

Reception music and entertainment

Tips for hiring entertainment

References

Chapter 16: Rentals and Site Layout

Tents

Tables, chairs, linens and tableware

Lighting

Outdoor considerations

Site layout

References

Chapter 17: Transportation

Getting started

Transportation to the ceremony

Transportation from the ceremony to the reception

Transportation from the reception to the final destination

Transportation costs and final details

References

Chapter 18: Favors and Gifts

Six types of favors

Packaging and presentation

Wedding guest gift baskets

Gifts for the wedding party

Gifts for the couple

Bride and groom gift exchange

References

Chapter 19: Wedding Day Details

Wedding hairstyles

Wedding makeup

Consultant preparations

Risk management

Security analysis

The emergency kit

References

SECTION III: BUILDING YOUR BUSINESS

Chapter 20: Business Plan and Office Management

Writing your business plan

Business legalities

Organizing your office environment

Building a staff

References

Chapter 21: Developing a Marketing Strategy

Understanding the uniqueness of the wedding market

Determining your target audience

Marketing appeals

Marketing tool development

Social media

Managing your online reputation.

References

Chapter 22: Client Relations

Initial screening

Client interview details

Follow-up communication

Contracts

Compensation

Evaluation

References

Chapter 23: Vendor Relations

Establishing vendor contact

Networking

Negotiation

Competition

Obligations

Ethics

Vendor feedback

The wedding summary

References

Chapter 24: Stress Management and Career Enrichment

Stress management

Career enrichment

References

Index

This third edition of Wedding Planning and Management: Consultancy for Diverse Clients provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice and the business of wedding planning, in one volume. Diversity and inclusivity are emphasized through the integration of wedding traditions from cultures around the globe and international case studies that inspire and set standards for best practice. Key features of the third edition include: Updated research reflecting trends in areas such as technology, social media, marriage equality legislation, LGBTQ+ weddings, celebrity influences, destination weddings, DIY essentials and planning eco-friendly weddings. Cutting-edge innovations in areas such as "green" venues, themed menus, fusion stationery, sustainable floral decor and distinctive site layout, all of which are highlighted by top wedding vendors. Budget management tips, timeline specifics and guidelines for starting and marketing a wedding consulting business. Over 100 international case studies exploring cultural traditions, vendor relations and best practice. A companion website for instructors, including updated PowerPoint slides, syllabus guidelines, real-world assignments and a comprehensive test bank. This full-color book is visually stunning, with over 150 images by top wedding photojournalist Rodney Bailey. End-of-chapter checklists, review questions and practical scenarios support readers' knowledge as they progress. Maggie Daniels and Carrie Wosicki bring a combination of over 45 years of industry practice and teaching experience. They have written a book that is the ideal guide to successful wedding planning and management.