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The application of marketing concepts to sports products and
services is vital to the success of the industry. When appealing to
the target audience of an event, it is essential to construct a
strong marketing plan by utilising emergent technologies and
strategies. Strategies in Sports Marketing: Technologies and
Emerging Trends provides relevant information on the marketing
strategies and marketing trends of sporting events by highlighting
the plans and tactical operations that sports organisations conduct
when integrating marketing strategies. This publication is a
comprehensive reference source for students, researchers,
academicians, professionals and practitioners, as well as
scientists and executive managers interested in the marketing
strategies of sporting events.
Neuroscience is a multidisciplinary research area that evaluates
the structural and organizational function of the nervous system.
When applied to business practices, it is possible to investigate
how consumers, managers, and marketers makes decisions and how
their emotions may play a role in those decisions. Applying
Neuroscience to Business Practice provides theoretical frameworks
and current empirical research in the field. Highlighting
scientific studies and real-world applications on how neuroscience
is being utilized in business practices and marketing strategies to
benefit organizations, as well as emergent business and management
techniques being developed from this research, this book is a
pivotal reference source for researchers, managers, and students.
As with any business, economic, financial, and marketing management
for sports organizations is critical for attracting, retaining, and
engaging fans. Unlike typical businesses, the sports industry is
inconsistent, highly emotional with a strong personal nature, and
operates in various markets where organizations compete and
cooperate at the same time. Thus, traditional management techniques
are not always appropriate for these organizations. Integrated
Marketing Communications, Strategies, and Tactical Operations in
Sports Organizations provides expert insight into the latest
trends, strategies, and tactics that can be used in the sports
industry to build foundations for successful commercialization. The
content within this publication covers city marketing, social media
interactions, and atmospheric influence and is designed for
managers, marketers, business and industry professionals,
stakeholders, academicians, researchers, and students.
As with any business, economic, financial, and marketing management
for sports organizations is critical for attracting, retaining, and
engaging fans. Unlike typical businesses, the sports industry is
inconsistent, highly emotional with a strong personal nature, and
operates in various markets where organizations compete and
cooperate at the same time. Thus, traditional management techniques
are not always appropriate for these organizations. Integrated
Marketing Communications, Strategies, and Tactical Operations in
Sports Organizations provides expert insight into the latest
trends, strategies, and tactics that can be used in the sports
industry to build foundations for successful commercialization. The
content within this publication covers city marketing, social media
interactions, and atmospheric influence and is designed for
managers, marketers, business and industry professionals,
stakeholders, academicians, researchers, and students.
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