Applying Neuroscience to Business Practice (Hardcover)

Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Business Strategy and Competitive Advantage
Release date:	October 2016
Editors:	Manuel Alonso Dos Santos
Dimensions:	229 x 152 x 21mm (L x W x T)
Format:	Hardcover
Pages:	279
ISBN-13:	978-1-5225-1028-4
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Science & Mathematics > Biology, life sciences > Life sciences: general issues > Neurosciences
LSN:	1-5225-1028-1
Barcode:	9781522510284

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