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Books > Business & Economics > Business & management > Management & management techniques > Operational research
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Applying Neuroscience to Business Practice (Hardcover)
Loot Price: R5,378
Discovery Miles 53 780
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Applying Neuroscience to Business Practice (Hardcover)
Series: Advances in Business Strategy and Competitive Advantage
Expected to ship within 12 - 17 working days
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Neuroscience is a multidisciplinary research area that evaluates
the structural and organizational function of the nervous system.
When applied to business practices, it is possible to investigate
how consumers, managers, and marketers makes decisions and how
their emotions may play a role in those decisions. Applying
Neuroscience to Business Practice provides theoretical frameworks
and current empirical research in the field. Highlighting
scientific studies and real-world applications on how neuroscience
is being utilized in business practices and marketing strategies to
benefit organizations, as well as emergent business and management
techniques being developed from this research, this book is a
pivotal reference source for researchers, managers, and students.
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