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Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014):... Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014)
Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti
R4,343 Discovery Miles 43 430 Ships in 12 - 17 working days

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Managing Tourism in a Changing World - Issues and Cases (Hardcover, New): Rodolfo Baggio, Wojciech Czakon, Marcello M. Mariani Managing Tourism in a Changing World - Issues and Cases (Hardcover, New)
Rodolfo Baggio, Wojciech Czakon, Marcello M. Mariani
R3,874 Discovery Miles 38 740 Ships in 12 - 17 working days

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector. This book was originally published as a special issue of Anatolia.

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