0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R2,500 - R5,000 (2)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014):... Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014)
Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti
R4,373 Discovery Miles 43 730 Ships in 10 - 15 working days

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Managing Tourism in a Changing World - Issues and Cases (Hardcover, New): Rodolfo Baggio, Wojciech Czakon, Marcello M. Mariani Managing Tourism in a Changing World - Issues and Cases (Hardcover, New)
Rodolfo Baggio, Wojciech Czakon, Marcello M. Mariani
R4,203 Discovery Miles 42 030 Ships in 10 - 15 working days

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today's tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector. This book was originally published as a special issue of Anatolia.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Dhammapada
Gautama Buddha Paperback R228 Discovery Miles 2 280
Chihuahua Tricks Training Chihuahua…
Training Central Paperback R478 Discovery Miles 4 780
A Research Agenda for International…
OEdul Bozkurt, Mike Geppert Hardcover R3,573 Discovery Miles 35 730
American English Coonhound (Redtick…
Training Central Paperback R478 Discovery Miles 4 780
Operation Pedestal - The Fleet That…
Max Hastings Paperback R300 R268 Discovery Miles 2 680
Midnights
Taylor Swift CD R505 Discovery Miles 5 050
The Boxcar Librarian
Brianna Labuskes Paperback R344 R321 Discovery Miles 3 210
Historic Tales of Henry Cowell Redwoods…
Deborah Osterberg Paperback R586 R540 Discovery Miles 5 400
Hierarchical Scheduling in Parallel and…
Sivarama Dandamudi Hardcover R4,157 Discovery Miles 41 570
Crossfire
Wilbur Smith, David Churchill Hardcover R399 R362 Discovery Miles 3 620

 

Partners