Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
|
Buy Now
Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014)
Loot Price: R4,343
Discovery Miles 43 430
|
|
Tourism Management, Marketing, and Development - Performance, Strategies, and Sustainability (Hardcover, 1st ed. 2014)
Expected to ship within 12 - 17 working days
|
Companies and destinations in the tourism sector are confronted
with increasing managerial challenges and have to deal with a
competitive, turbulent, and fast-changing environment. The
understanding that both tourism companies and destinations endowed
with the best assets (natural and cultural) cannot survive the
escalating international competition without good managerial
practices, has provided significant momentum for the development of
the disciplinary field of tourism management in the last three
decades. This volume recognizes the relevance of travel, tourism,
and tourism activities as major economic drivers in the
contemporary global economy, with a specific focus on performance,
strategies, and sustainability. It is the collective intellectual
effort of a number of international scholars, who cultivate
original research on tourism management from a variety of
theoretical perspectives. Together, they outline the importance for
tourism companies and destinations to achieve and maintain a
sustained competitive advantage by embracing sustainability and a
Triple Bottom Line (TBL) approach to performance.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.