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Sensory Marketing (Hardcover): B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk Sensory Marketing (Hardcover)
B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk
R1,744 Discovery Miles 17 440
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Sensory Marketing (Paperback, 1st ed. 2009): B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk Sensory Marketing (Paperback, 1st ed. 2009)
B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk
R1,380 Discovery Miles 13 800
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Ships in 10 - 17 working days

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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