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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Sensory Marketing (Paperback, 1st ed. 2009) Loot Price: R1,439
Discovery Miles 14 390
Repayment Terms: R135 pm x 12*
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Sensory Marketing (Paperback, 1st ed. 2009): B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk

Sensory Marketing (Paperback, 1st ed. 2009)

B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk

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Loot Price R1,439 Discovery Miles 14 390 | Repayment Terms: R135 pm x 12*

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2009
First published: 2009
Authors: B. Hulten • N. Broweus • M.Van Dijk • Marcus Van Dijk
Dimensions: 229 x 152mm (L x W)
Format: Paperback
Pages: 183
Edition: 1st ed. 2009
ISBN-13: 978-1-349-36649-1
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-349-36649-8
Barcode: 9781349366491

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