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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Sensory Marketing (Hardcover) Loot Price: R1,825
Discovery Miles 18 250
Repayment Terms: R171 pm x 12*
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Sensory Marketing (Hardcover): B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk

Sensory Marketing (Hardcover)

B. Hulten, N. Broweus, M.Van Dijk, Marcus Van Dijk

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Loot Price R1,825 Discovery Miles 18 250 | Repayment Terms: R171 pm x 12*

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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2009
First published: June 2009
Authors: B. Hulten • N. Broweus • M.Van Dijk • Marcus Van Dijk
Dimensions: 229 x 152 x 17mm (L x W x T)
Format: Hardcover
Pages: 183
ISBN-13: 978-0-230-57657-5
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-230-57657-5
Barcode: 9780230576575

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