|
Showing 1 - 8 of
8 matches in All Departments
The new context and character of public service--shifting values,
entrepreneurship, information technology, multi-sector
careers--require enhanced technical, ethical, and leadership
skills. This concise and readable work describes what it means to
be a consummate professional public servant. Essential reading for
both professionals and students, it sets standards for everyone who
conducts the public's business, and links them with performance
management, human resource administration and information
technology skills. The book identifies the ethical foundations of
public service and how to integrate them in practice. It also
addresses individual leadership, what it means and how it is based
on a foundation of technical and ethical skills. Filled with
original illustrative examples and case studies from government,
the non-profit sector, and business, The Professional Edge is an
ideal supplement for any introductory course in Public
Administration or Ethics in the Public Service.
The Blueprint for Strategic Advertising's step-by-step approach
takes a comprehensive and exclusive look into the strategic use of
visual, verbal, social media, integrated, and global of advertising
communication. Its deconstructive process analyzes one aspect at a
time, creating an invaluable research tool that students,
professors, small business owners and entrepreneurs will refer to,
time and again. This useful guide will concentrate on how strategy
is integrated into visual and verbal ideation. Berman's compact,
content-rich guide offers chapters detailing social media,
user-centered interactive advertising, and presentation strategy,
closing with the creation of a "blueprint" to strategizing
globally. Features include a handy reference guide to powerful
strategizing, an exploration of strategies for myriad media and
messaging vehicles, and an examination of the strategic
implementation of the visual and verbal union. This guide will be
useful to students in advertising, marketing, and business courses
as well as advertising professionals and entrepreneurs, outside the
classroom.
The Blueprint for Strategic Advertising's step-by-step approach
takes a comprehensive and exclusive look into the strategic use of
visual, verbal, social media, integrated, and global of advertising
communication. Its deconstructive process analyzes one aspect at a
time, creating an invaluable research tool that students,
professors, small business owners and entrepreneurs will refer to,
time and again. This useful guide will concentrate on how strategy
is integrated into visual and verbal ideation. Berman's compact,
content-rich guide offers chapters detailing social media,
user-centered interactive advertising, and presentation strategy,
closing with the creation of a "blueprint" to strategizing
globally. Features include a handy reference guide to powerful
strategizing, an exploration of strategies for myriad media and
messaging vehicles, and an examination of the strategic
implementation of the visual and verbal union. This guide will be
useful to students in advertising, marketing, and business courses
as well as advertising professionals and entrepreneurs, outside the
classroom.
The new context and character of public service - shifting values,
entrepreneurship, information technology, multi-sector careers -
require enhanced technical, ethical, and leadership skills. This
concise and readable work describes what it means to be a
consummate professional public servant. Essential reading for both
professionals and students, it sets standards for everyone who
conducts the public's business, and links them with performance
management, human resource administration and information
technology skills. The book identifies the ethical foundations of
public service and how to integrate them in practice. It also
addresses individual leadership, what it means and how it is based
on a foundation of technical and ethical skills. Filled with
original illustrative examples and case studies from government,
the non-profit sector, and business, The Professional Edge is an
ideal supplement for any introductory course in Public
Administration or Ethics in the Public Service.
Catch an inside look at the advertising creative process. Discover
how teams collaborate at major agencies to create unforgettable
campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the
'PEDIGREE' Adoption Drive' program, or the breakthrough UPS
'Whiteboard' campaign.
Catch an inside look at the advertising creative process. Discover
how teams collaborate at major agencies to create unforgettable
campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the
"PEDIGREE (R) Adoption Drive" program, or the breakthrough UPS
"Whiteboard" campaign. See how creative briefs drive on-strategy
solutions in all media from traditional to ambient. Understand
which campaigns went off-course and why. Enjoy one-on-one
interviews with behind-the-scenes candor and explore more than 50
exciting, visual examples. Hear first-hand from advertising
masterminds as the authors delve into the brains behind great ad
campaigns. Each chapter offers step-by-step instruction, revealing
various aspects of the creative process, from brainstorming
techniques and agency pitches to strategic visual and verbal
messaging.
Even the most creative minds need stimulation. Inspiration can come
from examples of exceptional work, exercises designed to motivate,
or time to reflect. The more inventive pieces the mind takes in,
the more resources it has to draw from. Street Smart Advertising:
How to Win the Battle of the Buzz contains countless examples
designed to jump-start the right side of the brain. Margo Berman's
book is packed with memorable uses of new media, exciting
on-strategy marketing, creative online work, and insightful quotes
by giants in the advertising industry. She offers innovative
techniques to generate 'sticky' slogans and headlines,
easy-to-apply copywriting tips, and practical revision strategies.
Berman has updated the book to reflect how online media has changed
its approach from 'pushing' information to the audience to
'pulling' - i.e., engaging the audience in a brand. By using social
networking groups like Facebook and Twitter, the author points out,
even small companies can have a giant digital footprint by
leveraging their online presence, offering relevant insights, and
stimulating consumer-created content. In tough economic times,
Berman says, savvy advertisers don't need huge budgets to engage
the audience and create forums for them to share ideas. The biggest
change in marketing is reaching people through new touch points:
through audience intersection, viral marketing, and online
dialogues. As Street Smart Advertising makes clear, those who
become victorious in this new marketing arena will win the battle
of the buzz.
Even the most creative mind needs stimulation. Inspiration can come
from examples of exceptional work, exercises designed to motivate,
or time to reflect. The more inventive pieces the mind takes in,
the more resources it has to draw from. That's why, for instance,
many creative talents in advertising keep their own clip files.
Street-Smart Advertising: How to Win the Battle of the Buzz
contains a plethora of examples designed to jump-start the right
side of the brain. It is packed with memorable uses of new media,
exciting on-strategy marketing, creative online work, insightful
quotes by giants in the advertising industry, and exercises to
strengthen creative thinking. Students and practitioners alike can
reference this book for fresh campaign concepts, unusual visual
treatments, innovative media ideas, powerful writing techniques,
brainstorming methods, and more. Street-Smart Advertising is an
inviting, hands-on supplement for courses in integrated marketing
campaigns, print concepts, creative strategies, and copywriting.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
Merry Christmas
Mariah Carey, Walter Afanasieff, …
CD
R122
R112
Discovery Miles 1 120
|