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Consumers and Food: Understanding and Shaping Consumer Behaviour (Hardcover): Marian Garcia Martinez Consumers and Food: Understanding and Shaping Consumer Behaviour (Hardcover)
Marian Garcia Martinez; Contributions by Yasemin Boztug, Gordon Foxall, Andrew Fearne, Joe Bogue, …
R4,592 Discovery Miles 45 920 Ships in 10 - 15 working days

In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned. Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches. The book also considers contemporary issues such as the growing use of mobile apps to buy food, regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability. With its unique approach, the book provides an extensive insight into consumer behaviours and attitudes, enabling the key stakeholders in the agri-food supply chain to better understand consumers and help them make healthier and more sustainable purchasing decisions.

Open Innovation in the Food and Beverage Industry (Hardcover, New): Marian Garcia Martinez Open Innovation in the Food and Beverage Industry (Hardcover, New)
Marian Garcia Martinez
R4,713 R4,256 Discovery Miles 42 560 Save R457 (10%) Ships in 12 - 17 working days

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an open innovation approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and beverage industry investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industry.
Part one provides a comprehensive overview of the changing nature of innovation in the food and drink industry, acknowledging trends and considering the implications and impact of open innovation. Part two then reviews the role of partners and networks in open innovation, with collaboration, co-creation of value with consumers, the effectiveness of cluster organizations and the importance of network knowledge all discussed, before part three goes on to explore the establishment and varied management aspects of open innovation partnerships and networks. Finally, open-innovation tools, processes and managerial frameworks are the focus of part four, with discussion of the development, application and psychology of a range of initiatives.
With its distinguished editor and international team of expert contributors, Open innovation in the food and beverage industry is a unique guide to the implementation and management of open innovation for all food industry professionals involved in management, research and product development, as well as academics with an interest in open innovation across all industries.
Investigates the challenges and opportunities afforded by the incorporation of open innovation into the food industryProvides a comprehensive overview of the changing nature of innovation in the food and drink industry and reviews the role of partners and networks in open innovationExplores the establishment and varied management aspects of open innovation partnerships and networks and discusses the development, application and psychology of a range of initiatives"

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