Strategic Communication Research highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.

Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.

Built around the idea that we communicate with others to meet our needs and achieve our goals, Advanced Interpersonal Communication: Managing Communication Goals provides students with a practical approach to communicating with others and navigating everyday communication challenges. Students are presented with theoretical insights, up-to-date research, and the practical examples they need to make effective and appropriate choices to achieve their own interpersonal communication goals. The text highlights the fundamental interconnections between communication theory and practice and supports student skill development through explorations of key interpersonal communication concepts. It includes discussion questions that challenge students to critically apply course content to their own experiences, and every chapter includes a featured research study that illustrates how theory and research can inform communication practice. After an opening chapter that provides an overview of the nature of communication goals, each subsequent chapter focuses on managing a particular interpersonal goal. The first section of the book explores how we manage information goals, with chapters centering on disclosure and privacy, uncertainty, and gossip and rumors. In the second section, students learn about managing identity needs. Dedicated chapters cover impression management, social identity, and stigma. The remaining chapters center on managing relational goals with coverage of miscommunication, power, conflict, deception, social support, affiliation, forgiveness, and sexual communication. Providing students with rich strategies to help them achieve their communication goals in everyday life, Advanced Interpersonal Communication is ideal for advanced undergraduate and graduate-level courses in interpersonal communication.

Communication and Relationship Maintenance provides readers with a comprehensive, dynamic examination of relationship maintenance across a variety of relational contexts. Informed by contemporary research and literature in communication, psychology, and sociology, this text introduces the study of relationship maintenance, highlights current issues and debates, and provides insight as to the future of the discipline. Each chapter focuses on a particular relationship type and emphasizes a concept that influences its maintenance. For each relationship, authors Marianne Dainton and Scott A. Myers explore critical theories used to understand the maintenance process for the relationship and illuminate its unique features, the maintenance behaviors typically applied in the relationship, and the significant influences on the use of maintenance activities for that particular type. Relational contexts covered include opposite-sex romantic relationships, same-sex romantic relationships, friendships, family relationships, and workplace relationships. Additional chapters examine cultural variations on the maintenance process, the role of mediated communication on relationship maintenance, and the future of scholarly study within the discipline. Communication and Relationship Maintenance is well suited for advanced undergraduate and graduate and courses in relational and interpersonal communication.

Maintaining Black Marriage: Individual, Interpersonal, and Contextual Dynamics moves beyond the usual demographics in the study of Black marriage to focus on the communication that sustains it. Using original data and secondary research, Marianne Dainton provides the story of Black marriage success and the contexts and communication that contribute to that success. A central feature of this book is the inclusion of Black voices; that is, in addition to original quantitative research on the topic, qualitative data draws on the experiences and opinions of a group of married Black women and married Black men in order to augment, explain, challenge, and reflect the scholarly literature.

Relational maintenance provides a rallying point for those seeking to discover the behaviors that individuals utilize to sustain their personal relationships. Theoretical models, research programs, and specific studies have examined how people in a variety of close relationships choose to define and maintain those relationships. In addition, relational maintenance turns our attention to communicative processes that help people sustain their close relationships.
In this collection, editors Daniel J. Canary and Marianne Dainton focus on the communicative processes critical to the maintenance and enhancement of personal relationships. The volume considers variations in maintaining different types of personal relationships; structural constraints on relationship maintenance; and cultural variations in relational maintenance. Contributions to the volume cover a broad range of relational types, including romantic relationships, family relationships, long-distance relationships, workplace relationships, and Gay and Lesbian relationships, among others.
"Maintaining Relationships Through Communication: Relational, Contextual, and Cultural Variations" synthesizes current research in relationship maintenance, emphasizes the ways that behaviors vary in their maintenance functions across relational contexts, discusses alternative explanations for maintaining relationships, and presents avenues for future research. As such, it is intended for students and scholars studying interpersonal communication and personal relationships.