This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession.

This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style. The aim is to establish the concept of rhetorical style that will not only achieve a greater conceptual consensus, but also help make it both powerful and useful in line with other concepts in the practical and critical disciplines of rhetoric. The examination of rhetorical style is aimed at conceptual development based on theoretical reflection and rhetorical analysis. The goal is to achieve a clearer understanding of some of the ways in which rhetorical style supplies the conceptual frameworks for reflecting, perceiving, arguing, and gaining influence in practical life.

This is a new release of the original 1955 edition.

Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone

Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

Sacred Living, Sacred Dying: A Guide to Embracing Life and Death is a step-by-step book filled with valuable questions, resources, suggestions, and information to help you create a legacy (a mini life story). This record (audio, visual, written, or typed) will become a treasured keepsake for friends, loved ones, and future generations. After creating a legacy you'll be guided to create a unique memorial, funeral, or celebration that represents your personality, wishes, desires, and life story. Your legacy and final celebration will show how you wish to celebrate your life with dignity and love, rather than mourning your death. It alleviates an emotional family burden by arranging all the details of your last celebration in advance. Sharon Lund also shares her incredible near-death experience that prompted her to write Sacred Living, Sacred Dying. Foreword by Stephen and Ondrea Levine. Endorsements by Bernie Siegel MD, Johan Borysenko PhD, Christian Richard Demlow DMin BCC, Dr. John F. Demartini, Ken Druck PhD, Jack E. Stephens J.D. LL.M.

Kessinger Publishing is the place to find hundreds of thousands of rare and hard-to-find books with something of interest for everyone!

The story of the Pony Express, which carried transcontinental mail from April 3, 1860 to October 24, 1861, is one of the most invigorating and satisfying episodes in American history. "Saddles and Spurs: The Pony Express Saga" brings together a storehouse of information about this brilliant operation. Projected against an account of the historical background--the great overland mail issue, the freighting and the stagecoach business, the development of the telegraph and the Pacific railroad--is the narrative of the Pony Express's organization and the laying out of its route; biographical sketches of the founders, company personnel, and riders; and a list and description of the stations. While undertaking their exhaustive research, the authors collected some three hundred photographs, of which more than fifty of the best appear in this volume.