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Each year, academic institutions produce thousands of social science graduates skilled in applied social researchùmany more than can be absorbed in the teaching profession. In one of the latest volumes in the Qualitative Research Methods series, author Marilyn Mitchell provides information often left out of the social science curriculumùhow and where can social scientists put their skills to use in the private sector? Employing Qualitative Methods in the Private Sector outlines some of the basic private sector research settings and provides clear and sensible advice on how one can rename oneÆs skills and market oneself most effectively to the business community. Mitchell, herself employed in the private sector, also examines project and business management. Straightforward and pragmatic, Employing Qualitative Methods in the Private Sector is an essential tool for the researcher looking for new avenues in which to apply their research.
Collecting Qualitative Data: A Field Manual for Applied Research
provides a very practical, step-by-step guide to collecting and
managing qualitative data. The data collection chapters focus on
the three most often used forms of qualitative data collection:
Participant observation, in-depth interviews, and focus groups. The
book also contains chapters on other practical aspects of
qualitative field research often neglected in textbooks, including
sampling, data management, research ethics, and supplementary data
collection activities. Designed as an instructional field manual,
this textbook incorporates many checklists and tips for how to use
each technique while doing research. The book also includes
numerous real-life examples and cases, making it easy for readers
to see the broader picture.
Each year, academic institutions produce thousands of social
science graduates skilled in applied social researchumany more than
can be absorbed in the teaching profession. In one of the latest
volumes in the Qualitative Research Methods series, author Marilyn
Mitchell provides information often left out of the social science
curriculumuhow and where can social scientists put their skills to
use in the private sector? Employing Qualitative Methods in the
Private Sector outlines some of the basic private sector research
settings and provides clear and sensible advice on how one can
rename oneAEs skills and market oneself most effectively to the
business community. Mitchell, herself employed in the private
sector, also examines project and business management.
Straightforward and pragmatic, Employing Qualitative Methods in the
Private Sector is an essential tool for the researcher looking for
new avenues in which to apply their research.
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