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Recently, emerging economies have contributed significantly to
world economic growth and output. The Research Handbook advances,
synthesises and expands the hitherto sparse publications on
marketing in emerging economies, investigating specific processes
and requirements, as well as the consequences of conducting
marketing in these challenging contexts. Addressing diverse issues
from a universal as well as regional and country specific
perspective, this book sheds light on general topics such as data
collection procedures equivalence and marketing accountability as
well as exploring specific contexts such as Central and Eastern
Europe and India. Comparing the ways in which marketing is
performed in emerging and advanced economies, the chapters explore
various aspects including business-to-business marketing
relationships, the role of multi-cultural markets in marketing,
retail marketing of multinational corporations, corporate social
responsibility and consumer loyalty. Timely and engaging, this
Research Handbook will appeal to students and scholars interested
in international business and marketing in emerging economies.
Business practitioners, managers and policy makers working in
emerging economies will also benefit from practical guidance on
both improving approaches to serving customers as well as creating
conducive environments for serving customers. Contributors include:
M.Y. Ali, N. Ammar, M. Arslanagic-Kalajdzic, M.-L. Baron, V.
Blagoev, A. Chidlow, A. Daviy, N. Dholakia, R.R. Dholakia, N.
El-Bassiouny, A.R. Faroque, P. Ghauri, R. Hawash, G.N. Kfuri, Z.
Krupka, S.R. Kumar, M.A. Marinov, S.T. Marinova, M. Minkov, A.
Osmanova, D. Ozretic-Dosen, D.A. Petrovici, V. Rebiazina, V. Skare,
M. Smirnova, C.A. Solberg, S. Sutyrin, I. Vorobieva, V.R. Wood, V.
Zabkar
Internationalisation has been a binding request for firms dealing
with the challenges of the present-day realities. Extant
international business publications have recently begun to point
out the relationship between the notions of ‘business model’
and ‘internationalisation’, yet the filed needs considerably
more attention. The core aim of this book is to provide a
comprehensive analysis of the ways in which business models and
internationalisation impact one another in the process of
initiating and expanding international business activities. The
analysis makes it feasible to detect the core issues of the
interdependences between business models and internationalisation
to facilitate management decision-making and implementation of
pertinent firm internationalisation incorporating the application
of appropriate business models. In this book, the business model is
applied to explore the specifics and aspects of firm
internationalisation processes. Innovating the business model is
analysed as a persuasive means for augmenting the propensities of
firms to internationalise. The book enriches the comprehension of
the significance of business model innovation as an enabler of firm
internationalisation, in view that scares in what manners business
model innovation facilitate firm internationalisation. The book
chapters address a broad range of issues encompassing: the general
roles of business model in firm internationalisation, the
relationships between digital business models and platforms on one
side and firm internationalisation on another, how business models
determine the internationalisation of services firms, the interplay
between business models and firm internationalisation in specific
contexts. It will, therefore, be of interest to researchers,
academics and advanced students in the fields of international
business and management.
Virtual teams can be traced back to the 1990s with the debauched
development of communication technologies as well as the fast
extension of the internet. Virtual teams possess unique features
allowing them to combine cultural multiplicity, specific tasks,
physical remoteness of team members, continuous distant
communication, critical interdependence of tasks, leadership,
cohesion, empowerment, confidence, virtuality, special trust
creation and trust building. For a successful functioning of
present-day organisations, they need to employ geographically
dispersed labour force. Creating virtual teams functioning across
national borders, organisations secure the most competent talent
available world-wide. Employing the best available know-how,
virtual teams apply the knowledge of experts from various cultures
having diverse capabilities as well as varied perceptions on
dealing with multiple organisational challenges from strategic
perspectives. Compositions of virtual teams operating across
national borders alter depending on types of industry,
organisation, and organisational unit. International virtual teams
functioning across national borders perform from practically
everywhere all over the world if there is a secure and constant
internet connection. This book is dedicated to offering a
comprehensive outlook and analysis of the theoretical and practical
aspects related to the creation of virtual teams across national
borders as well as the specifics of their implementation. The
research, published as chapters in the book, allow the detection of
the key aspects and trends concerning the creation and performance
of virtual teams across national borders. The book presents topics,
not being investigated in-depth so far or not researched at all.
The purpose of the book is to fill in certain gaps in the existing
research and subsequent publications, referring to a broad variety
of issues concerning theoretical and empirical fundamentals of the
creation of virtual teams and their functioning across national
borders, the role of virtual intelligence in relation to distance
interpretation in international virtual teams, geography of virtual
teams in relation to digital nomads, communication in virtual
teams, creation of communal identity via implementation of virtual
teams, tax implications for virtual work among numerous other
issues.
Decoupling of business models and ecosystems is the disconnection
of certain characteristic activities originally planned and
completed in coincidence. It could bring in an immense adverse
shock in the functioning of established business models and
ecosystems possibly bringing them to resilience. Core causes for
decoupling and resilience of business models and ecosystems are
jolts, known as global crisis, universal pandemics, etc. The
undesirable outcomes of critical events can reveal unique
circumstances for business model and ecosystem resilience. Business
model and ecosystem resilience represents a mandatory prerequisite
for firms challenging their functioning and even very existence.
Research has been conducted thus far, nevertheless this theme
requires significantly more consideration. The key objective of
this book is to bring further insights in the field delivering a
thorough examination of the ways in which business models and
ecosystems can develop resilience under extraordinary conditions.
In the book, the resilience of business models and ecosystems is
analysed aiming to investigate further the specifics of the
relevant processes securing resilience and its outcomes. The
resilience of business models and ecosystems is scrutinised as a
credible way for enhancing the predispositions of firm's
survivability.
Internationalisation has been a binding request for firms dealing
with the challenges of the present-day realities. Extant
international business publications have recently begun to point
out the relationship between the notions of 'business model' and
'internationalisation', yet the filed needs considerably more
attention. The core aim of this book is to provide a comprehensive
analysis of the ways in which business models and
internationalisation impact one another in the process of
initiating and expanding international business activities. The
analysis makes it feasible to detect the core issues of the
interdependences between business models and internationalisation
to facilitate management decision-making and implementation of
pertinent firm internationalisation incorporating the application
of appropriate business models. In this book, the business model is
applied to explore the specifics and aspects of firm
internationalisation processes. Innovating the business model is
analysed as a persuasive means for augmenting the propensities of
firms to internationalise. The book enriches the comprehension of
the significance of business model innovation as an enabler of firm
internationalisation, in view that scares in what manners business
model innovation facilitate firm internationalisation. The book
chapters address a broad range of issues encompassing: the general
roles of business model in firm internationalisation, the
relationships between digital business models and platforms on one
side and firm internationalisation on another, how business models
determine the internationalisation of services firms, the interplay
between business models and firm internationalisation in specific
contexts. It will, therefore, be of interest to researchers,
academics and advanced students in the fields of international
business and management.
The concept of value has been at the heart of marketing thought and
practice. Marketers strive to develop a unique value proposition to
satisfy the needs of customers in order to create a differentiated
offering to targeted customers, be they end consumers or business
users. It is the unique value delivered by products and services
that defines firm's competitive market positioning. Recent advances
in marketing theory have enhanced the interpretation of value in
terms of its types, manifestations and determinants. Value in
marketing is delivered to customers, stakeholders, shareholders,
ecosystems and society. While the literature has been unanimously
emphasizing the economic interpretation of value, measured in money
terms, marketing has been at the forefront of critical thinking
bringing to the fore new meanings and interpretations of value that
have unlocked the psychological, emotional, social and ecological
value of products and services to customers. It is the marketing
thought that has extended the understanding of value-in-use and has
indisputably positioned value in context. Marketing has developed
the notion of value delivered by intangible assets that can create
much greater value than the tangible product and/or service.
Marketing has unravelled the multi-layered nature of value to the
customer and thus augmented the meanings and interpretations, as
well as the analytical and practical potential of this notion.
Consequently, we see the need to revisit the concept of value in
marketing in order to address its complexity. This book sets to
provide an insight in the concept of value in marketing in its
contemporary interpretation and level of development. The aim is to
offer an overview of debates and developments in our understanding
of value in marketing that can raise the awareness of the scholarly
and business communities of its pivotal importance for businesses
and consumers. Value in Marketing presents reflections and analysis
of value in marketing by consecutive generations of scholars who
have made theoretical contribution to the contemporary
understanding of the concept, its interpretations, dimensions and
importance. The chapters address various issues including: customer
value development, implications, and trajectories; intra-variable
and inter-variable perspectives of value; the importance of the
value concept in the international marketing context; value
developed in networks that is intrinsically associated with
knowledge creation in the internationalization, meanings and
interpretations of value in diverse contexts that help us develop
further the dimensions of the concept. We trust the book will be of
interest to researchers, scholars and students in the fields of
marketing management and international business, and to people who
wish to have a better understand what marketing really brings to
consumers.
The concept of value has been at the heart of marketing thought and
practice. Marketers strive to develop a unique value proposition to
satisfy the needs of customers in order to create a differentiated
offering to targeted customers, be they end consumers or business
users. It is the unique value delivered by products and services
that defines firm's competitive market positioning. Recent advances
in marketing theory have enhanced the interpretation of value in
terms of its types, manifestations and determinants. Value in
marketing is delivered to customers, stakeholders, shareholders,
ecosystems and society. While the literature has been unanimously
emphasizing the economic interpretation of value, measured in money
terms, marketing has been at the forefront of critical thinking
bringing to the fore new meanings and interpretations of value that
have unlocked the psychological, emotional, social and ecological
value of products and services to customers. It is the marketing
thought that has extended the understanding of value-in-use and has
indisputably positioned value in context. Marketing has developed
the notion of value delivered by intangible assets that can create
much greater value than the tangible product and/or service.
Marketing has unravelled the multi-layered nature of value to the
customer and thus augmented the meanings and interpretations, as
well as the analytical and practical potential of this notion.
Consequently, we see the need to revisit the concept of value in
marketing in order to address its complexity. This book sets to
provide an insight in the concept of value in marketing in its
contemporary interpretation and level of development. The aim is to
offer an overview of debates and developments in our understanding
of value in marketing that can raise the awareness of the scholarly
and business communities of its pivotal importance for businesses
and consumers. Value in Marketing presents reflections and analysis
of value in marketing by consecutive generations of scholars who
have made theoretical contribution to the contemporary
understanding of the concept, its interpretations, dimensions and
importance. The chapters address various issues including: customer
value development, implications, and trajectories; intra-variable
and inter-variable perspectives of value; the importance of the
value concept in the international marketing context; value
developed in networks that is intrinsically associated with
knowledge creation in the internationalization, meanings and
interpretations of value in diverse contexts that help us develop
further the dimensions of the concept. We trust the book will be of
interest to researchers, scholars and students in the fields of
marketing management and international business, and to people who
wish to have a better understand what marketing really brings to
consumers.
Recently, emerging economies have contributed significantly to
world economic growth and output. The Research Handbook advances,
synthesises and expands the hitherto sparse publications on
marketing in emerging economies, investigating specific processes
and requirements, as well as the consequences of conducting
marketing in these challenging contexts. Addressing diverse issues
from a universal as well as regional and country specific
perspective, this book sheds light on general topics such as data
collection procedures equivalence and marketing accountability as
well as exploring specific contexts such as Central and Eastern
Europe and India. Comparing the ways in which marketing is
performed in emerging and advanced economies, the chapters explore
various aspects including business-to-business marketing
relationships, the role of multi-cultural markets in marketing,
retail marketing of multinational corporations, corporate social
responsibility and consumer loyalty. Timely and engaging, this
Research Handbook will appeal to students and scholars interested
in international business and marketing in emerging economies.
Business practitioners, managers and policy makers working in
emerging economies will also benefit from practical guidance on
both improving approaches to serving customers as well as creating
conducive environments for serving customers. Contributors include:
M.Y. Ali, N. Ammar, M. Arslanagic-Kalajdzic, M.-L. Baron, V.
Blagoev, A. Chidlow, A. Daviy, N. Dholakia, R.R. Dholakia, N.
El-Bassiouny, A.R. Faroque, P. Ghauri, R. Hawash, G.N. Kfuri, Z.
Krupka, S.R. Kumar, M.A. Marinov, S.T. Marinova, M. Minkov, A.
Osmanova, D. Ozretic-Dosen, D.A. Petrovici, V. Rebiazina, V. Skare,
M. Smirnova, C.A. Solberg, S. Sutyrin, I. Vorobieva, V.R. Wood, V.
Zabkar
How do firms from emerging economies strive for the
internationalization of their business? This comprehensive
two-volume collection tackles this question by taking a closer look
at underexplored issues, including bottom of the pyramid (BoP)
business models, value creation and co-creation, employee
commitment and the 'born global' concept. Volume II examines
internationalization from the perspective of European and African
firms. It covers an array of pressing issues within Europe
including responsible business practices between SMEs from
developed and emerging countries, and the impact of psychic
distance, while coverage of African firms places a spotlight on
under-researched countries such as Tanzania, Zambia and Nigeria.
Providing further examination of emerging markets and
internationalization processes, this second volume offers a
comprehensive guide for all researchers of international business.
How do firms from emerging economies strive for the
internationalization of their business? This comprehensive
two-volume collection tackles this question by taking a closer look
at underexplored issues, including bottom of the pyramid (BoP)
business models, value creation and co-creation, employee
commitment and the 'born global' concept. Taking both a geographic
and thematic approach to the topic, the first volume addresses
universal challenges such as inclusive innovation, the ethics of
corporate leadership, and knowledge management, and also places a
special emphasis on China. Providing an overview of the strategies
and operations involved in internationalizing Chinese firms, this
book is an essential read for those researching emerging markets
and globalization in general, as well as Asian Business more
specifically.
How do firms from emerging economies strive for the
internationalization of their business? This comprehensive
two-volume collection tackles this question by taking a closer look
at underexplored issues, including bottom of the pyramid (BoP)
business models, value creation and co-creation, employee
commitment and the 'born global' concept. Volume II examines
internationalization from the perspective of European and African
firms. It covers an array of pressing issues within Europe
including responsible business practices between SMEs from
developed and emerging countries, and the impact of psychic
distance, while coverage of African firms places a spotlight on
under-researched countries such as Tanzania, Zambia and Nigeria.
Providing further examination of emerging markets and
internationalization processes, this second volume offers a
comprehensive guide for all researchers of international business.
How do firms from emerging economies strive for the
internationalization of their business? This comprehensive
two-volume collection tackles this question by taking a closer look
at underexplored issues, including bottom of the pyramid (BoP)
business models, value creation and co-creation, employee
commitment and the 'born global' concept. Taking both a geographic
and thematic approach to the topic, the first volume addresses
universal challenges such as inclusive innovation, the ethics of
corporate leadership, and knowledge management, and also places a
special emphasis on China. Providing an overview of the strategies
and operations involved in internationalizing Chinese firms, this
book is an essential read for those researching emerging markets
and globalization in general, as well as Asian Business more
specifically.
The book brings about the invincible process of
internationalisation, encompassing various levels of analysis.
Taking a holistic point of view, the volume brings about key
alterations preserving how economies, industries and firms adjust
their activities, value systems and cognitive frameworks to
accomplish relevant approaches to the internationalisation. In the
process of the internationalisation of firms and industries as well
as the liberalisation of the economy there have appeared new
interdependencies among these actors alongside the value chain as
well as among individual countries and industries.
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