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Books > Business & Economics > Business & management > Sales & marketing > Market research
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International Business and Emerging Economy Firms - Volume I: Universal Issues and the Chinese Perspective (Paperback, 1st ed. 2020)
Loot Price: R4,230
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International Business and Emerging Economy Firms - Volume I: Universal Issues and the Chinese Perspective (Paperback, 1st ed. 2020)
Series: Palgrave Studies of Internationalization in Emerging Markets
Expected to ship within 10 - 15 working days
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How do firms from emerging economies strive for the
internationalization of their business? This comprehensive
two-volume collection tackles this question by taking a closer look
at underexplored issues, including bottom of the pyramid (BoP)
business models, value creation and co-creation, employee
commitment and the 'born global' concept. Taking both a geographic
and thematic approach to the topic, the first volume addresses
universal challenges such as inclusive innovation, the ethics of
corporate leadership, and knowledge management, and also places a
special emphasis on China. Providing an overview of the strategies
and operations involved in internationalizing Chinese firms, this
book is an essential read for those researching emerging markets
and globalization in general, as well as Asian Business more
specifically.
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