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International Business and Emerging Economy Firms - Volume II: European and African Perspectives (Paperback, 1st ed. 2020)
Loot Price: R2,957
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International Business and Emerging Economy Firms - Volume II: European and African Perspectives (Paperback, 1st ed. 2020)
Series: Palgrave Studies of Internationalization in Emerging Markets
Expected to ship within 10 - 15 working days
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How do firms from emerging economies strive for the
internationalization of their business? This comprehensive
two-volume collection tackles this question by taking a closer look
at underexplored issues, including bottom of the pyramid (BoP)
business models, value creation and co-creation, employee
commitment and the 'born global' concept. Volume II examines
internationalization from the perspective of European and African
firms. It covers an array of pressing issues within Europe
including responsible business practices between SMEs from
developed and emerging countries, and the impact of psychic
distance, while coverage of African firms places a spotlight on
under-researched countries such as Tanzania, Zambia and Nigeria.
Providing further examination of emerging markets and
internationalization processes, this second volume offers a
comprehensive guide for all researchers of international business.
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