Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone—their age, gender, purchase history, favorite brands—we could impact what they do. But that isn’t true at all.

Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn’t tell us what will work now.

Valuegraphics change everything.

By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.

Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization.

In a DIY format that’s quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value.

Because what we value determines what we do.

Praise for "Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"

"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, "Rules to Break and Laws to Follow" persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list."
--Stephen M. R. Covey, bestselling author of "The Speed of Trust: The One Thing That Changes Everything"

"Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally."
--Jim McCann, founder and CEO of 1-800-FLOWERS.COM

"Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday."
--Dror Pockard, CEO of eglue

"In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both."
--Guy Kawasaki, cofounder of Truemors and author of "The Art of the Start"

"Peppers and Rogers have created the unthinkable: an enjoyable wake-up call Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you."
--Dan Heath, coauthor of "Made to Stick: Why Some Ideas Survive and Others Die"

Travel with Bernie as he goes on an adventure, experiencing a new and unlikely friendship. He finds out that sometimes you can become friends with someone you never thought possible

Also, look for the first two books in the series; "Bernie's Journey" and "Bernie Goes to the Beach "

This is a story about an earthworm who digs in the dirt and goes places that are always an adventure. What Bernie experiences coincides with real life and how we can learn from an earthworm how to cope with people, places, and things.