Why did Ronald Reagan have such a strong impact on the political scene when he first ran for the presidency? Politics as practiced by Reagan is examined through analysis of Reagan's rhetoric from his days as the governor of California to his campaign for the presidency in 1980. The author contends that Reagan's approach is a new phenomenon and will outlast his presidency by impacting the way future candidates run for office. Candidates in the past used symbols of our national identity to achieve and articulate substantive, policy-oriented goals. Modern political rhetoric is seen as increasingly personalistic and individually oriented. When rhetoric becomes dissociated from the policies and programs of national government, there is a danger that the symbols, devoid of substance, become meaningless. The author suggests that Reagan's rhetoric has accelerated the movement towards more style with less substance. This incisive book defines Reagan's impact, examines the conditions which enabled him to create such an impression on contemporary politics, and discusses the implications of his pre-presidential rhetoric and campaign style. Students and scholars of political science and communications, will find "Getting Into The Game" a thought provoking study.

"Getting Into The Game" begins with an analysis of the role played by rhetoric in our national politics and American political culture from 1960 to 1980. Further chapters provide detailed analysis of Reagan's rhetoric during his term as governor and his bid for the presidency. Reagan's communication is put into the context of the political culture and personal aspects of his rhetoric. A summary of the major arguments and themes of Reagan's presidency and the far reaching significance of his pre-presidential campaign rhetoric complete the study.

George Bush's critics charge the president with paying undue attention to opinion polls, focusing on symbol rather than substance, and allowing the nation to drift at a time that loudly demands leadership. In response, Mr. Bush's defenders applaud him for his prudence in the face of international instability, his resolution in the face of Iraqi aggression, and his realistic approach to national problems. Each chapter of Leadership and the Bush Presidency addresses these issues with specific regard to the upcoming presidential election, the potential for governance in a second term, and the legacy of the Bush presidency for future presidents. Leadership and the Bush Presidency offers the most comprehensive coverage of the Bush presidency to date. It includes chapters by the nation's foremost political scientists on leadership, executive branch relations, Congress, federalism, public opinion, the Republican Party, conservatives, domestic and foreign policy, and civil rights. This important book should appeal to the general reader seeking information about Bush's approach to the presidency and the conduct of his first term in office; to scholars interested in leadership and the contemporary presidency; to students seeking better understanding of the chief executive office in our times; and to libraries with collections in American politics and history.

Part of the Praeger Series in Political Communication, Playing the Game offers an exploration of the rhetoric of the Reagan Revolution. The book fully explores how the rhetoric supported, impeded, and affected Reagan's policy goals and political success. In this work, the author shows how Reagan's use of language in his public speech was instrumental in the creation of the Teflon Presidency, and how use of this language created a situation whereby the President would not remain unscathed forever--as was the case in 1986. Further, Stuckey shows how Reagan's rhetorical success was built around foreign policy events. From this premise, the book demonstrates why a foreign policy event (the Iran-Contra affair) provided the most conspicuous failure of the Reagan administration. The data for this volume includes speeches, remarks, addresses, statements, memorandums, and other forms of public speech during the Reagan years. The design of the book is both chronological and thematic, given the theme of the development of Reagan's rhetoric over time and the eventual exposition of its weakness. Following the introduction, the book presents an analysis of Reagan's relationship with the White House press corps. The second chapter details the first two years of the Reagan presidency and analyzes the learning process by examining both the smooth and rough spots of those years. The third chapter focuses on the foreign policy events of 1983-1985, and on how Reagan and his staff used those events to consolidate his personal standing. Chapter four provides an exegesis of the unraveling of that success between 1986-1988, and Reagan's increasing vulnerability to criticism. The book includes a summary of rhetorical aspects of Reagan's presidency and discusses lessons for the past and his legacy for the future. The concluding chapter focuses on Reagan's rhetorical legacy through an examination of the public speech of various candidates from the 1988 presidential election. This book should be of interest to scholars of American presidency in departments of communication, political science, and history.

The 1932 election of Franklin Delano Roosevelt seemed to hold the promise of Democratic domination for years to come. However, leading up to the 1936 election, persistent economic problems, a controversial domestic agenda, and the perception of a weak foreign policy were chipping away at public support. The president faced unrelenting criticism from both the Left and the Right, and it seemed unlikely that he would cruise to the same clear victory he enjoyed in 1932. But 1936 was yet another landslide win for FDR, which makes it easy to forget just how contested the campaign was. In Voting Deliberatively, Mary Stuckey examines little-discussed components of FDR's 1936 campaign that aided his victory. She reveals four elements of this reelection campaign that have not received adequate attention: the creation of public opinion, the attention paid to local organizations, the focus on specific kinds of interests, and the public rhetoric that tied it all together. Previous studies of the 1936 presidential election discuss elements such as FDR's vulnerability before the campaign and the weakness of Republican candidate Alf Landon. But these histories pay little attention to the quantity and quality of information Roosevelt acquired, the importance of organizations such as the Good Neighbor League and the Committee of One, the mobilization of the vote, and the ways in which these organizational strategies fused with Roosevelt's rhetorical strategies. Stuckey shows how these facets combined in one of the largest victories in Electoral College history and provided a template for future victory.

Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance-and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the federal bureaucracy has continued to both expand and calcify, and as partisanship has heightened tensions both within Congress and between Congress and the Executive, rhetoric is an increasingly important element of presidential governance. Scholars have derived ways to explain how these developments and the presidents' use of rhetoric have contributed to and detracted from the health of American democracy. This briefing book offers a succinct reflection on the ways in which historical developments have encouraged the use of political rhetoric. It explores strategies of "going public" to provide some leverage over the political system and the lessons one might derive from these choices. This essential analysis, written for lay readers, scholars, students, and future presidents, is the first in Transaction's innovative Presidential Briefings series. Mary E. Stuckey covers the scholarly literature with authority and offers examples of rhetoric that have lasting influence.

Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance-and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the federal bureaucracy has continued to both expand and calcify, and as partisanship has heightened tensions both within Congress and between Congress and the Executive, rhetoric is an increasingly important element of presidential governance. Scholars have derived ways to explain how these developments and the presidents' use of rhetoric have contributed to and detracted from the health of American democracy. This briefing book offers a succinct reflection on the ways in which historical developments have encouraged the use of political rhetoric. It explores strategies of "going public" to provide some leverage over the political system and the lessons one might derive from these choices. This essential analysis, written for lay readers, scholars, students, and future presidents, is the first in Transaction's innovative Presidential Briefings series. Mary E. Stuckey covers the scholarly literature with authority and offers examples of rhetoric that have lasting influence.

This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.

This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.

Winner: Bruce E. Gronbeck Political Communication AwardWinner: APSA Presidents and Executive Politics Legacy Award Andrew Jackson spoke to Americans in ways that reflected the concerns of a young nation. Grover Cleveland helped citizens redefine themselves after the havoc of the Civil War era. FDR confronted widespread hardship with hope and determination, while Eisenhower spoke to our fears of the Communist menace. Throughout our history, presidents by their very utterances have shaped our sense of who we are as Americans. As Mary Stuckey observes, presidents embrace, articulate, and reinvigorate our sense of national identity. They define who Americans are—often by declaring who they aren't. In this book, she shows how presidential speech has served to broaden the American political community over the past two centuries while at the same time excluding others. Ranging broadly from Andrew Jackson to Bill Clinton and George W. Bush, Stuckey demonstrates how presidents accomplish the dual enactment of inclusion and exclusion through their rhetorical and political choices. Our early leaders were preoccupied with balancing the growing nation; later presidents were concerned with the nature and definitions of citizenship. By examining the political speeches of presidents exemplifying distinctly different circumstances, she presents a series of snapshots which, when taken together, reveal both the continuity and the changes in our national self-understanding. Ambitious and sweeping, Stuckey's work documents the tactics that have naturalized and legitimated inclusion and exclusion, tracing the progress of groups such as women and African Americans from political invisibility to partial visibility and eventual inclusion. She also shows how the terms of inclusion have varied with changing political winds, helping us understand how depictions of the powerless by the powerful reflect and influence the status of various groups. Stuckey's analysis shows how presidents use language rooted in their times and circumstances to frame and influence contemporary definitions of citizenship. A provocative book that documents the changes in our understanding of who is and who isn't one of "us," Defining Americans reveals that all presidents draw upon the same set of national ideals, values, and events—but not all use those ideas in precisely the same ways.