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Why did Ronald Reagan have such a strong impact on the political
scene when he first ran for the presidency? Politics as practiced
by Reagan is examined through analysis of Reagan's rhetoric from
his days as the governor of California to his campaign for the
presidency in 1980. The author contends that Reagan's approach is a
new phenomenon and will outlast his presidency by impacting the way
future candidates run for office. Candidates in the past used
symbols of our national identity to achieve and articulate
substantive, policy-oriented goals. Modern political rhetoric is
seen as increasingly personalistic and individually oriented. When
rhetoric becomes dissociated from the policies and programs of
national government, there is a danger that the symbols, devoid of
substance, become meaningless. The author suggests that Reagan's
rhetoric has accelerated the movement towards more style with less
substance. This incisive book defines Reagan's impact, examines the
conditions which enabled him to create such an impression on
contemporary politics, and discusses the implications of his
pre-presidential rhetoric and campaign style. Students and scholars
of political science and communications, will find "Getting Into
The Game" a thought provoking study.
"Getting Into The Game" begins with an analysis of the role
played by rhetoric in our national politics and American political
culture from 1960 to 1980. Further chapters provide detailed
analysis of Reagan's rhetoric during his term as governor and his
bid for the presidency. Reagan's communication is put into the
context of the political culture and personal aspects of his
rhetoric. A summary of the major arguments and themes of Reagan's
presidency and the far reaching significance of his
pre-presidential campaign rhetoric complete the study.
George Bush's critics charge the president with paying undue
attention to opinion polls, focusing on symbol rather than
substance, and allowing the nation to drift at a time that loudly
demands leadership. In response, Mr. Bush's defenders applaud him
for his prudence in the face of international instability, his
resolution in the face of Iraqi aggression, and his realistic
approach to national problems. Each chapter of Leadership and the
Bush Presidency addresses these issues with specific regard to the
upcoming presidential election, the potential for governance in a
second term, and the legacy of the Bush presidency for future
presidents. Leadership and the Bush Presidency offers the most
comprehensive coverage of the Bush presidency to date. It includes
chapters by the nation's foremost political scientists on
leadership, executive branch relations, Congress, federalism,
public opinion, the Republican Party, conservatives, domestic and
foreign policy, and civil rights. This important book should appeal
to the general reader seeking information about Bush's approach to
the presidency and the conduct of his first term in office; to
scholars interested in leadership and the contemporary presidency;
to students seeking better understanding of the chief executive
office in our times; and to libraries with collections in American
politics and history.
Part of the Praeger Series in Political Communication, Playing the
Game offers an exploration of the rhetoric of the Reagan
Revolution. The book fully explores how the rhetoric supported,
impeded, and affected Reagan's policy goals and political success.
In this work, the author shows how Reagan's use of language in his
public speech was instrumental in the creation of the Teflon
Presidency, and how use of this language created a situation
whereby the President would not remain unscathed forever--as was
the case in 1986. Further, Stuckey shows how Reagan's rhetorical
success was built around foreign policy events. From this premise,
the book demonstrates why a foreign policy event (the Iran-Contra
affair) provided the most conspicuous failure of the Reagan
administration. The data for this volume includes speeches,
remarks, addresses, statements, memorandums, and other forms of
public speech during the Reagan years. The design of the book is
both chronological and thematic, given the theme of the development
of Reagan's rhetoric over time and the eventual exposition of its
weakness. Following the introduction, the book presents an analysis
of Reagan's relationship with the White House press corps. The
second chapter details the first two years of the Reagan presidency
and analyzes the learning process by examining both the smooth and
rough spots of those years. The third chapter focuses on the
foreign policy events of 1983-1985, and on how Reagan and his staff
used those events to consolidate his personal standing. Chapter
four provides an exegesis of the unraveling of that success between
1986-1988, and Reagan's increasing vulnerability to criticism. The
book includes a summary of rhetorical aspects of Reagan's
presidency and discusses lessons for the past and his legacy for
the future. The concluding chapter focuses on Reagan's rhetorical
legacy through an examination of the public speech of various
candidates from the 1988 presidential election. This book should be
of interest to scholars of American presidency in departments of
communication, political science, and history.
Rhetoric is among the most important and least understood elements
of presidential leadership. Presidents have always wielded rhetoric
as one tool of governance-and that rhetoric was always intended to
facilitate political ends, such as image building, persuasion of
the mass public, and inter-branch government persuasion. But as
mass media has grown and then fragmented, as the federal
bureaucracy has continued to both expand and calcify, and as
partisanship has heightened tensions both within Congress and
between Congress and the Executive, rhetoric is an increasingly
important element of presidential governance. Scholars have derived
ways to explain how these developments and the presidents' use of
rhetoric have contributed to and detracted from the health of
American democracy. This briefing book offers a succinct reflection
on the ways in which historical developments have encouraged the
use of political rhetoric. It explores strategies of "going public"
to provide some leverage over the political system and the lessons
one might derive from these choices. This essential analysis,
written for lay readers, scholars, students, and future presidents,
is the first in Transaction's innovative Presidential Briefings
series. Mary E. Stuckey covers the scholarly literature with
authority and offers examples of rhetoric that have lasting
influence.
Rhetoric is among the most important and least understood elements
of presidential leadership. Presidents have always wielded rhetoric
as one tool of governance-and that rhetoric was always intended to
facilitate political ends, such as image building, persuasion of
the mass public, and inter-branch government persuasion. But as
mass media has grown and then fragmented, as the federal
bureaucracy has continued to both expand and calcify, and as
partisanship has heightened tensions both within Congress and
between Congress and the Executive, rhetoric is an increasingly
important element of presidential governance. Scholars have derived
ways to explain how these developments and the presidents' use of
rhetoric have contributed to and detracted from the health of
American democracy. This briefing book offers a succinct reflection
on the ways in which historical developments have encouraged the
use of political rhetoric. It explores strategies of "going public"
to provide some leverage over the political system and the lessons
one might derive from these choices. This essential analysis,
written for lay readers, scholars, students, and future presidents,
is the first in Transaction's innovative Presidential Briefings
series. Mary E. Stuckey covers the scholarly literature with
authority and offers examples of rhetoric that have lasting
influence.
This edited collection explores ways to better understand the
rhetorical workings of political executives, especially the United
States president. Scholars of the presidency, rhetorical theorists
and critics, and various authors examine the ways in which
presidents use the institution, the media, and popular culture to
instantiate, expand, and wield executive power.
This edited collection explores ways to better understand the
rhetorical workings of political executives, especially the United
States president. Scholars of the presidency, rhetorical theorists
and critics, and various authors examine the ways in which
presidents use the institution, the media, and popular culture to
instantiate, expand, and wield executive power.
Political campaigns in the United States, especially those for the
presidency, can be nasty—very nasty. And while we would like to
believe that the 2020 election was an aberration, insults,
invective, and yes, even violence have characterized US electoral
politics since the republic’s early days. By examining the
political discourse around nine particularly deplorable elections,
Mary E. Stuckey seeks to explain why. From the contest that pitted
Thomas Jefferson against John Adams in 1800 through 2020’s
vicious, chaotic matchup between Donald Trump and Joe Biden,
Stuckey documents the cycle of despicable discourse in presidential
campaigns. Looking beyond the character and the ideology of the
candidates, Stuckey explores the broader political, economic, and
cultural milieus in which each took place. In doing so, she reveals
the conditions that exacerbate and enable our worst political
instincts, producing discourses that incite factions, target
members of the polity, encourage undemocratic policy, and actively
work against the national democratic project. Keenly analytical and
compulsively readable, Deplorable provides context for the 2016 and
2020 elections, revealing them as part of a cyclical—and perhaps
downward-spiraling—pattern in American politics. Deplorable
offers more than a comparison of the worst of our elections. It
helps us understand these shameful and disappointing moments in our
political history, leaving one important question: Can we avoid
them in the future?
Winner: Bruce E. Gronbeck Political Communication AwardWinner: APSA
Presidents and Executive Politics Legacy Award Andrew Jackson spoke
to Americans in ways that reflected the concerns of a young nation.
Grover Cleveland helped citizens redefine themselves after the
havoc of the Civil War era. FDR confronted widespread hardship with
hope and determination, while Eisenhower spoke to our fears of the
Communist menace. Throughout our history, presidents by their very
utterances have shaped our sense of who we are as Americans. As
Mary Stuckey observes, presidents embrace, articulate, and
reinvigorate our sense of national identity. They define who
Americans are—often by declaring who they aren't. In this book,
she shows how presidential speech has served to broaden the
American political community over the past two centuries while at
the same time excluding others. Ranging broadly from Andrew Jackson
to Bill Clinton and George W. Bush, Stuckey demonstrates how
presidents accomplish the dual enactment of inclusion and exclusion
through their rhetorical and political choices. Our early leaders
were preoccupied with balancing the growing nation; later
presidents were concerned with the nature and definitions of
citizenship. By examining the political speeches of presidents
exemplifying distinctly different circumstances, she presents a
series of snapshots which, when taken together, reveal both the
continuity and the changes in our national self-understanding.
Ambitious and sweeping, Stuckey's work documents the tactics that
have naturalized and legitimated inclusion and exclusion, tracing
the progress of groups such as women and African Americans from
political invisibility to partial visibility and eventual
inclusion. She also shows how the terms of inclusion have varied
with changing political winds, helping us understand how depictions
of the powerless by the powerful reflect and influence the status
of various groups. Stuckey's analysis shows how presidents use
language rooted in their times and circumstances to frame and
influence contemporary definitions of citizenship. A provocative
book that documents the changes in our understanding of who is and
who isn't one of "us," Defining Americans reveals that all
presidents draw upon the same set of national ideals, values, and
events—but not all use those ideas in precisely the same ways.
The 1932 election of Franklin Delano Roosevelt seemed to hold the
promise of Democratic domination for years to come. However,
leading up to the 1936 election, persistent economic problems, a
controversial domestic agenda, and the perception of a weak foreign
policy were chipping away at public support. The president faced
unrelenting criticism from both the Left and the Right, and it
seemed unlikely that he would cruise to the same clear victory he
enjoyed in 1932. But 1936 was yet another landslide win for FDR,
which makes it easy to forget just how contested the campaign was.
In Voting Deliberatively, Mary Stuckey examines little-discussed
components of FDR's 1936 campaign that aided his victory. She
reveals four elements of this reelection campaign that have not
received adequate attention: the creation of public opinion, the
attention paid to local organizations, the focus on specific kinds
of interests, and the public rhetoric that tied it all together.
Previous studies of the 1936 presidential election discuss elements
such as FDR's vulnerability before the campaign and the weakness of
Republican candidate Alf Landon. But these histories pay little
attention to the quantity and quality of information Roosevelt
acquired, the importance of organizations such as the Good Neighbor
League and the Committee of One, the mobilization of the vote, and
the ways in which these organizational strategies fused with
Roosevelt's rhetorical strategies. Stuckey shows how these facets
combined in one of the largest victories in Electoral College
history and provided a template for future victory.
The 1932 election of Franklin Delano Roosevelt seemed to hold the
promise of Democratic domination for years to come. However,
leading up to the 1936 election, persistent economic problems, a
controversial domestic agenda, and the perception of a weak foreign
policy were chipping away at public support. The president faced
unrelenting criticism from both the Left and the Right, and it
seemed unlikely that he would cruise to the same clear victory he
enjoyed in 1932. But 1936 was yet another landslide win for FDR,
which makes it easy to forget just how contested the campaign was.
In Voting Deliberatively, Mary Stuckey examines little-discussed
components of FDR’s 1936 campaign that aided his victory. She
reveals four elements of this reelection campaign that have not
received adequate attention: the creation of public opinion, the
attention paid to local organizations, the focus on specific kinds
of interests, and the public rhetoric that tied it all together.
Previous studies of the 1936 presidential election discuss elements
such as FDR’s vulnerability before the campaign and the weakness
of Republican candidate Alf Landon. But these histories pay little
attention to the quantity and quality of information Roosevelt
acquired, the importance of organizations such as the Good Neighbor
League and the Committee of One, the mobilization of the vote, and
the ways in which these organizational strategies fused with
Roosevelt’s rhetorical strategies. Stuckey shows how these facets
combined in one of the largest victories in Electoral College
history and provided a template for future victory.
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