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Narcissists are seen as people who could inspire others due to
their strong charisma, great vision, and ability to convince the
crowd that they possess features that others don't. They have
followers and fans, and the ability to control them. On the other
hand, narcissistic leaders express a lack of empathy and high
levels of aggression and show constant criticism of others while
refusing feedback on their performance. Those features indicate
that such leaders have a strong sense of entitlement of
superiority; therefore, it is hard to work with them. In the
corporate world, many individuals with narcissistic personalities
are chosen as leaders of organizations or teams, which often harms
their co-workers and subordinates. Very few lower-level employees
have a positive perception of their narcissistic leaders or are
satisfied with their job, and so there is need to measure through
qualitative research based on already existing articles in a given
subject the correlation between the perception of narcissistic
leader and the leader evaluation method. This book gives insight
into psychology and management by linking the narcissistic
personality with the leadership role and with the method of
evaluating a leader, along with discussing the positive or negative
outcomes of their leadership. Readers will learn about the
phenomenon of narcissistic individuals and leaders as well as the
attributes and traits of such a person. This research monograph
will be of interest to researchers, academics, and advanced
students in the fields of work and organizational psychology and
leadership studies.
Presenting a scientific exploration of personal branding and
digital communication, this ground-breaking book aims to fill a gap
between theory and practice. Describing how social media can
increase brand profiles online, it explains basic terms before
investigating the cultural context for online personal branding.
With a special focus on YouTube, the author provides a comparative
analysis of two countries (USA and Poland) to open further avenues
for research into this growing area. An essential read for
management and marketing scholars, this study outlines and explores
the evolution of media in the digital age from a business
perspective, and offers a thought-provoking analysis for those
interested in social media.
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