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Books > Business & Economics > Business & management > Business strategy
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Personal Brand Creation in the Digital Age - Theory, Research and Practice (Hardcover, 1st ed. 2018)
Loot Price: R1,877
Discovery Miles 18 770
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Personal Brand Creation in the Digital Age - Theory, Research and Practice (Hardcover, 1st ed. 2018)
Expected to ship within 12 - 19 working days
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Presenting a scientific exploration of personal branding and
digital communication, this ground-breaking book aims to fill a gap
between theory and practice. Describing how social media can
increase brand profiles online, it explains basic terms before
investigating the cultural context for online personal branding.
With a special focus on YouTube, the author provides a comparative
analysis of two countries (USA and Poland) to open further avenues
for research into this growing area. An essential read for
management and marketing scholars, this study outlines and explores
the evolution of media in the digital age from a business
perspective, and offers a thought-provoking analysis for those
interested in social media.
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