The study of Homeric imitations in Vergil has one of the longest traditions in Western culture, starting from the very moment the Aeneid was circulated. Homeric Effects in Vergil's Narrative is the first English translation of one of the most important and influential modern studies in this tradition. In this revised and expanded edition, Alessandro Barchiesi advances innovative approaches even as he recuperates significant earlier interpretations, from Servius to G. N. Knauer. Approaching Homeric allusions in the Aeneid as "narrative effects" rather than glimpses of the creative mind of the author at work, Homeric Effects in Vergil's Narrative demonstrates how these allusions generate hesitations and questions, as well as insights and guidance, and how they participate in the creation of narrative meaning. The book also examines how layers of competing interpretations in Homer are relevant to the Aeneid, revealing again the richness of the Homeric tradition as a component of meaning in the Aeneid. Finally, Homeric Effects in Vergil's Narrative goes beyond previous studies of the Aeneid by distinguishing between two forms of Homeric intertextuality: reusing a text as an individual model or as a generic matrix. For this edition, a new chapter has been added, and in a new afterword the author puts the book in the context of changes in the study of Latin literature and intertextuality. A masterful work of classical scholarship, Homeric Effects in Vergil's Narrative also has valuable insights for the wider study of imitation, allusion, intertextuality, epic, and literary theory.

Your customer feels resistant. It's a natural response whenever you attempt to influence someone.

There are 3 types of psychological resistance: Resistance to your sales process, to your offer, and to change itself. The people you influence will experience at least one of these, if not all.

When you understand resistance, and the psychology of persuasion, closing the sale becomes effortless. You "remove the psychological barriers" and buying is the obvious next step.

Traditional sales techniques don't address your customer's resistance. They'll teach you fancy closing techniques and ways to boost benefits, but the resistance is still there.

What you want is a "sales strategy" (or marketing strategy) that keeps your customer moving forward. Without friction.

That's what Friction Free Sales and Marketing gives you. It draws from research on the psychology of resistance and shows you how to make your sales process (or any form of persuasive communication) friction free.

You'll learn: What's going on inside your customer's mind and what stops them in the sales process. How to address the three types of resistance so you won't have to push to get your customer moving. How and when your sales process creates resistance and how to fix it. How to lower refund rates. (Buyer's remorse comes from resistance left after the sale.) How to sell more without adding any additional benefits or costs.

The psychological principles in Friction Free Sales and Marketing will improve your persuasive writing and copywriting, marketing, selling to groups, selling face-to-face, selling to big companies, and negotiation skills. Reducing resistance amplifies all your persuasion skills.

The psychology of resistance is universal. You'll increase your conversion rates with less effort and at a lower cost. It's persuasion without pushing or hype.

Get Friction Free Sales and Marketing and discover the 18 strategies that reduce resistance. You'll find dozens of examples and worksheets to help you understand and fully implement each strategy today.