The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Science fiction can be seen as a diagnosis of the present, and a vision of possible futures. It therefore provides an excellent resource with which to interrogate both contemporary organizing processes and organizations as institutions. The marginal activity of science fiction has, however, been largely ignored in writing on organization theory. This international collection is the first book of its kind to explore how science fiction can enrich studies of organization by drawing on perspectives across the arts and social sciences.

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eBook available with sample pages: 0203401980

Science fiction can be seen as a diagnosis of the present, and a vision of possible futures. It therefore provides an excellent resource with which to interrogate both contemporary organizing processes and organizations as institutions. The marginal activity of science fiction has, however, been largely ignored in writing on organization theory. This international collection is the first book of its kind to explore how science fiction can enrich studies of organization by drawing on perspectives across the arts and social sciences.

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

This minibook takes you through the process of positioning yourself in the web design market, identifying some potential client, writing a brilliant proposal and winning your first contract. Also included is a sample proposal in Microsoft Word 2007 format (and also as a PDF) for you to edit and adapt to use as you wish! As a web developer, I've been following this process for the last four years, and it always goes down brilliantly with potential clients, and I'm now sharing an easy-to-follow process designed for newbies in the market!

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.