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Books > Business & Economics > Business & management > Sales & marketing
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The Routledge Companion to Critical Marketing (Paperback)
Loot Price: R1,684
Discovery Miles 16 840
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The Routledge Companion to Critical Marketing (Paperback)
Series: Routledge Companions in Marketing, Advertising and Communication
Expected to ship within 9 - 15 working days
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The Routledge Companion to Critical Marketing brings together the
latest research in Critical Marketing Studies in one authoritative
and convenient volume. The world's leading scholars and rising
stars collaborate here to provide a survey of this lively
subdiscipline. In doing so they demonstrate how a critical approach
yields an enriched understanding of marketing theory and practice,
its role in society, and its relationship with consumers
themselves. It is the first attempt to capture the state of
Critical Marketing research in many years. As such, this seminal
work is unmissable for scholars and students of marketing and
consumer research as well as those exploring sociology, media
studies, anthropology and consumption scholarship more generally.
General
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