For successful innovation in business the responsible managers need a consistent view of the individual processes as well as an assessment of key projects in all phases of the development. Generating new ideas, fast examination of its feasibility requires skilled methods for evaluation of these ideas, plans and especially costs and revenues.

Business models, calculation methods and some assessments of certain options are presented by the authors. The ability to identify risks and appropriate responses to misperceptions are important milestones in the innovation process. From analysis of problems to the introduction of market-ready solutions, legal requirements, business demands and risk management systems are discussed. Concepts promoting uniform, binding rules for ratings in the innovation process are treated. The identification of target pricing, target costing and litigation, the evaluation of the solution to calculate risk aspects as tasks in financial management and innovation controlling are part of the content.

The authors demonstrate that any innovation in different industries requires a strategic and financial project management. Monetary assessment of the individual processes, a detailed patent portfolio and accounts management for innovation processes are of enormous importance. The book is completed by applications of the Berlin Balanced Scorecard Concept with practical examples from the innovation projects in pharmaceutical and technical business.

Media law as a means of organization in the real world and the virtual world continues to gain in economic and cultural importance. The global market and the networking of information and communication processes require an improved legal framework for media law in the 21st century. It is not merely production conditions that have been impacted by the digital revolution, but the manner of marketing media products and the use of such are increasingly being conducted in the Internet. In addition to the classical fields of media law, such as press, broadcasting and film, these five volumes also take into account issues pertaining to sports, theater and electronic media. The presentation includes media law-related aspects of the law of competition, telemedia law and copyright law as well as the laws regarding broadcasting, press, personality rights, telecommunications, data protection, samples/design, and domain rights; licensing contract law, the law of publication, media criminal law, photography law as well as media cartel law are also discussed. This complete presentation of media law particularly addresses the European legal framework. Attorneys, legal scholars and media experts comprehensively and systematically address the processes in society relevant to media law in their contributions to the five volumes of this handbook.

For successful innovation in business the responsible managers need a consistent view of the individual processes as well as an assessment of key projects in all phases of the development. Generating new ideas, fast examination of its feasibility requires skilled methods for evaluation of these ideas, plans and especially costs and revenues. Business models, calculation methods and some assessments of certain options are presented by the authors. The ability to identify risks and appropriate responses to misperceptions are important milestones in the innovation process. From analysis of problems to the introduction of market-ready solutions, legal requirements, business demands and risk management systems are discussed. Concepts promoting uniform, binding rules for ratings in the innovation process are treated. The identification of target pricing, target costing and litigation, the evaluation of the solution to calculate risk aspects as tasks in financial management and innovation controlling are part of the content. The authors demonstrate that any innovation in different industries requires a strategic and financial project management. Monetary assessment of the individual processes, a detailed patent portfolio and accounts management for innovation processes are of enormous importance. The book is completed by applications of the Berlin Balanced Scorecard Concept with practical examples from the innovation projects in pharmaceutical and technical business.

Volume 5 considers the liability of Internet providers, the protection of personal data, and the criminal liability of users and firms. It offers practical explanations of laws pertaining to telemedia, telecommunications, databases, IT security, and media criminal liability.

Um Innovationen in Unternehmen zum Erfolg zu f hren, m ssen Einzelprozesse betrachtet und Schl sselphasen bewertet werden. Die Autoren stellen betriebswirtschaftliche Modelle, Berechnungsmethoden und Bewertungen von Handlungsoptionen f r ein strategisches und operatives Innovationsmanagement vor. Viele Berechnungs- und Praxisbeispiele belegen, wie wichtig ein strategisches Management mit monet rer Bewertung der Einzelprozesse und des Patentportfolios ist ganz unabh ngig von der Branche.