For successful innovation in business the responsible managers
need a consistent view of the individual processes as well as an
assessment of key projects in all phases of the development.
Generating new ideas, fast examination of its feasibility requires
skilled methods for evaluation of these ideas, plans and especially
costs and revenues.
Business models, calculation methods and some assessments of
certain options are presented by the authors. The ability to
identify risks and appropriate responses to misperceptions are
important milestones in the innovation process. From analysis of
problems to the introduction of market-ready solutions, legal
requirements, business demands and risk management systems are
discussed. Concepts promoting uniform, binding rules for ratings in
the innovation process are treated. The identification of target
pricing, target costing and litigation, the evaluation of the
solution to calculate risk aspects as tasks in financial management
and innovation controlling are part of the content.
The authors demonstrate that any innovation in different
industries requires a strategic and financial project management.
Monetary assessment of the individual processes, a detailed patent
portfolio and accounts management for innovation processes are of
enormous importance. The book is completed by applications of the
Berlin Balanced Scorecard Concept with practical examples from the
innovation projects in pharmaceutical and technical business.
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